What are the responsibilities and job description for the Marketing Coordinator / Graphic Designer (Onsite; Fargo, ND) position at Razor?
About our Company
Razor Tracking is recognized for offering an advanced fleet management and operations platform. We provide a powerful and easy-to-use platform to track vehicles and assets, helping customers manage their operations in any industry.
Summary
We are currently seeking a Marketing Coordinator / Graphic Designer to join our team. This role is responsible for creating and supporting marketing activities to promote the Razor Tracking platform, brand, and products. The Marketing Coordinator contributes to the success of Razor Tracking by increasing qualified lead generation, driving customer retention strategies, and ideating additional opportunities to provide positive client-related outcomes.
Essential Job Functions
- Responsible for producing and supporting asset creation; from website content, product materials, and print and digital ads.
- Support the brand’s social media strategy, content curation, and publishing for high community engagement and long-term content promotion.
- Liaise with creative teams to strategize lead generation and conversion opportunities through various CRMs and website campaign curation
- Increase brand awareness in multiple sales channels throughout the US and Canada.
- Create and maintain printed and electronic customer-facing marketing resources such as product guides, one-pagers, and installation guides
- Assist the Sales Manager in conducting market research to identify customer trends, competitor offerings, and demographic data.
- Target specific demographics and geographical regions to help promote and advertise new and existing product trends.
- Assist with website functions including, but not limited to, updating, editing, monitoring, and tracking visitors for products. E.g., New pages and call-to-action placement.
- Assist with the involvement of trade shows and other events, as needed.
- Other tasks and projects, as assigned.
Qualifications and Skills
- Minimum of 1-3 years of Marketing and Graphic design experience.
- Marketing, Communications, or Graphic Design degree required.
- Self-directed with the ability to complete multiple tasks promptly without constant guidance.
- Strong organizational skills, great attention to detail, and ability to prioritize in a changing environment.
- Experience with Microsoft Office programs required.
- Experience with Adobe Suite programs is a great bonus.
- Strong knowledge of marketing tools, such as CRM and content management systems.
- Excellent communication skills with the ability to take a proactive approach to status updates on current projects.
- Positive attitude with the ability to work independently and in a team environment.
- Previous experience with content writing, advertising, and social media is required.
- Valid driver’s license for minimal travel needed to gather marketing material or assist in trade shows.
EOE, including Disability/Vets
