What are the responsibilities and job description for the Content Strategy Director position at Razorfish?
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. With over 1,000 people across 14 offices in North America, our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America. Find out more about us at razorfish.com.
We are looking for a Director of Content Strategy who offers inventive thinking, self-motivation and the experience necessary to publish content to our clients' multi-channel platforms. You'll work cross-functionally with a team of Experience Designers, Content Curators, Creatives and Technology professionals.
In this role, you will:
- Groom existing audit/inventory documents and scale them with more satellite / microsites under specialty testing sub-brands
- Take over ownership on an initial taxonomy deliverable
- Develop content strategy inclusive of planning audience-centric content topics and user-friendly organization, messaging and TOV guidelines
- Develop content plans for website page types across the CEJ as needed
- Prepare comprehensive deliverable readouts (for c-level suite) that connects the dots between these content strategy deliverables and how to roadmap the future site experience with challenges like multiple audiences, business objectives for site and content gaps
- Create content migration plan, most likely a high-level point of view that still needs to be refined in the next project phase which will be detail design
- A person with consultative soft skills, can educate the client on how to apply content strategy to client's challenges
- Significant experience working on complex website redesigns, ideally combining multiple sites for multiple audiences into a single platform
- A content strategist with a mix of technical and marketing experience with a strong understanding of UX/UI, taxonomy, and site structure as well as planning content topics/buckets and developing audience-centric digital experiences
- Someone familiar with health care marketing sector and the audiences we are talking about would be great, particularly on the big pharma and provider side but not required
Additional Information
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at 1-617-621-0200.
