What are the responsibilities and job description for the Manager, Category & Customer Insights position at Ready Inc?
Job Summary
The Manager, Category & Consumer Insights isresponsible for conducting market research, analyzing business insights, trackingcompetitive brands and products, studying retailer activity / trends, reportingon POS performance via syndicated data tools, and providing analytical supportfor market analysis and customer insights.
Job Responsibilities
- Conduct internal reviews and external researchon market strategies and overall category performance.
- Provide holistic insights for Ready® productsand competitive products by filling information gaps using a variety ofsources.
- Conduct retail data analysis to provideexplanations of market, retail, and customer data and propose recommendationsthat enhance the competitive position for Ready®.
- Study and anticipate current / new producttrends and segments for analysis.
- Develop and maintain POS reporting templates andsystems for data compilation and analysis that leverage syndicated dataplatforms such as SPINS / IRI, Nielsen, and retailer reporting platforms.
Qualifications
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