Category and Consumer Insights Manager

Company Overview

Ready® is one of the fastest-growing sports nutrition companies in North America, with organic growth of 200% over the last two years. The company’s products are approaching 20,000 retail locations including a number of the largest retailers in the United States. 

Job Summary

The Manager, Category & Consumer Insights is responsible for conducting market research, analyzing business insights, tracking competitive brands and products, studying retailer activity / trends, reporting on POS performance via syndicated data tools, and providing analytical support for market analysis and customer insights.

Job Responsibilities

·      Conduct internal reviews and external research on market strategies and overall category performance.

·      Provide holistic insights for Ready® products and competitive products by filling information gaps using a variety of sources.

·      Conduct retail data analysis to provide explanations of market, retail, and customer data and propose recommendations that enhance the competitive position for Ready®.

·      Study and anticipate current / new product trends and segments for analysis.

·      Develop and maintain POS reporting templates and systems for data compilation and analysis that leverage syndicated data platforms such as SPINS/IRI, Nielsen, and retailer reporting platforms.

Qualifications

• Education: Bachelor’s degree in business, marketing, statistics, or a related field
• Experience: Minimum of 7 years of data insight experience within brand management is required.
• Experience using SPINS or Nielsen reporting tools
• Business insights and analytical skills
• Market research and analysis
• Understanding of customer and consumer insights
• Strong data analysis and interpretation skills
• Experience with business intelligence tools and data visualization
• Excellent communication and presentation skills
• Ability to work independently and collaborate with cross-functional teams