What are the responsibilities and job description for the Digital Marketing Coordinator position at READY®?
Job Summary
The Coordinator, Digital Marketing is responsible for assisting in the execution of our digital marketing strategies, ensuring consistent growth and engagement across our platforms.
Job Responsibilities
- Responsible for social media planning and community management to ensure consistent growth
- Assist in building a library of b-roll videos, still imagery, in-store videos, etc.
- Coordinate user-generated content assets and compile them in the promotion queue
- Organize agency-delivered assets and execute strategies across social platforms, including retailer launch/promo support, e-commerce support, brand awareness, and email/SMS
- Monitor and report on retail campaign performance for recaps
- Engage proactively on social platforms
- Contact giveaway winners and ensure product delivery
- Monitor and respond to reviews, and send out reports
- Conduct customer perception surveys and report findings
- Handle organization of documents (W9s, invoices, payment info, contracts, waivers, etc.) and support the Brand Ambassador program
- Assist with PR lists/interview sourcing and press release management
- Support rebranding needs and event support
Qualifications
- Education: Bachelor’s degree in marketing or another related field
- Experience: 0 – 2 years of experience in digital marketing
- Strong organizational and communication skills
