What are the responsibilities and job description for the Marketing and Sales Coordinator position at ReadyCare?
Job Overview
We are seeking a dynamic and results-driven Sales and Marketing Coordinator to lead our sales and marketing efforts for our private duty home care division. This role is pivotal in driving business growth through strategic planning, market analysis, and effective team leadership. The ideal candidate will possess a strong background in home care sales, account management, and business development, with the ability to negotiate effectively and foster customer relationships.
Responsibilities
- Establish and maintain relationships between home health agencies, DME, social workers, discharge planners, and community leaders to generate referrals and build a strong network.
- Plan and coordinate marketing campaigns across various channels, including digital marketing, print advertising, social media, public relations, health fairs, and community outreach to engage with potential residents and their families.
- Monitor marketing performance metrics and analyze data to identify areas for improvement, optimize marketing efforts, and adapt strategies accordingly.
- Review intakes, follow up with referral sources, and keep detailed records of all contacts.
- Intimate demographic knowledge of the market area to identify target demographics, industry trends, and competitive positioning.
Requirements:
- Have a dependable vehicle.
- Self-motivated.
- Proficiency in digital marketing platforms, including social media.
- In-depth knowledge of marketing principles, strategies, and best practices, particularly within the senior living industry.
- Excellent written and verbal communication skills, with the ability to effectively convey complex information to diverse audiences.
- A passion for working with seniors and a commitment to providing exceptional care and services.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Ability to work collaboratively and build relationships with external partners and the community.
Experience:
- Marketing and Sales: 4 years (Required).
- Private Duty Home Care : 2 years (Required).
Job Type: Full-time
Pay: From $50,000.00 per year
Benefits:
- Flexible schedule
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Work Location: On the road
Salary : $50,000
