What are the responsibilities and job description for the National Account Executive position at Reagan Outdoor Advertising?
Company Description
Reagan Outdoor Advertising is a privately held, family owned Media Sales Organization in Austin, Texas. We’re looking for a National Account Executive, responsible for import, inside media sales. Out-of-home advertising’s annual growth consistently outpaces other mass mediums and outdoor advertising demand is hot in Austin! Join an industry and a company where this growth is projected to continue long into the future!
Austin has been rated as one of the top places to live in the US for many years. Home to great BBQ, music and sports entertainment, and warm and friendly residents, the ability to live in Austin makes this a beautiful opportunity.
Job Description
The ideal candidate will have experience in National Media Sales or Media Planning/Buying. You will work with national advertising agencies, advertising decision makers and directors of marketing to maximize inbound sales in the Austin, Texas market. A high-profile position that requires a passion and belief in billboard advertising, unwavering personal will, and a strong drive to help grow our clients’ businesses. This individual will work out of the Reagan Outdoor Advertising office in Austin Texas and
will report directly to the GSM.
Position responsibilities (included but not limited to):
• Represent and maintain an excellent working relationship with our national advertising
agencies and/or outdoor buying services.
• Generate new national advertising sales while growing existing accounts.
• Identify client needs and develop persuasive proposals to meet needs and opportunities.
• Negotiate rates, advertising packages and terms with media buyers.
• Work directly with clients and ad agency personnel to secure contracts, obtain posting
instructions and collect payments for advertising campaigns. Provide timely post campaign
analysis and proof of performance reports.
• Coordinate and conduct market rides with clients and agencies.
• Utilize CRM system to track client communications, develop and maintain sales pipeline.
• Monitor competitive media to identify opportunities in the Austin Market.
• Regularly monitor and review account activity with the General Sales Manager to identify and direct sales opportunities.
• Work collaboratively with regional sales representatives at Reagan when the demand for the national inquiry was driven by regional relationships.
• Support the President and SM’s in the development of budgets relating to the national revenue for the organization.
• Maintain a high level of visibility throughout the advertising community at large.
• Attend annual OAAA/GeoPath national conventions to stay on top of industry trends and to
network with partner agencies.
• Travel with GSM to NYC, Chicago, LA and other agency locations, typically 3-4 total trips per year. (These trips were suspended during COVID, but we hope to resume when appropriate.)
Qualifications
Qualified candidates must:
• Have prior, verifiable success in national / inside advertising sales or sales coordination.
• Provide exceptional customer service.
• Have prior experience collaborating with multiple teams (for example Client Direct Marketing Team, Creative Agency, Production Agency, Buying Agency).
• Have strong communication skills. Welcomes the opportunity to call clients and agencies to
ensure we are proposing the most effective advertising solutions.
• Be proficient in Excel, and a master of spreadsheets.
• Display integrity in all situations.
• Possess ability to multi-task in a fast-paced environment with demanding deadlines.
• Be detail oriented with strong organizational skills.
• Be able to prioritize and assess the highest and best utilization of company inventory.
• Be a strong negotiator and closer.
• Have a knack for building relationships with customers and finding solutions to problems.
• Excellent verbal and written communication skills are required.
• Be knowledgeable about marketing communications and branding.
Preferred Qualifications:
• Minimum two years experience in Media Coordination or National Sales
• Bachelors degree
Additional Information
To support you, Reagan offers a competitive benefits package (including but not limited to):
- Medical, Dental and Vision insurance plans
- Deductible Reimbursement Plan
- 401(K) with company match
- PTO and Paid Holidays (Accrued Vacation and Sick plans)
- Optional Short and Long term Disability
- Optional Supplemental Life and AD&D plans
- Quarterly Company Events
- And more!
If you feel that you exhibit all of the qualities of the ideal candidate and you are excited about a new and challenging role, please apply. We'd love to hear from you.
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All your information will be kept confidential according to EEO guidelines.
