What are the responsibilities and job description for the Marketing Program Manager position at Reality Defender?
About Reality Defender
Reality Defender provides accurate, multimodal AI-generated media detection solutions to enable enterprises and governments to identify and prevent deepfake-driven fraud in real time.
The winner of RSA's 2024 Innovation Sandbox ,
a Y Combinator graduate, and backed by DCVC, Accenture, IBM, and Booz Allen Hamilton , Reality Defender is the first company to pioneer multimodal and multi-model detection of AI-generated media. Our web app and platform-agnostic API built by our research-forward team ensures that our customers can swiftly and securely mitigate fraud and cybersecurity risks in real time with a frictionless, robust solution.
Youtube : Reality Defender Wins RSA Most Innovative Startup
Reality Defender's solutions stand out because they are : Proven :
Accurate in the real world and continuously engineered to be resilientMultimodal :
Detects impersonations in any multimedia formatReal Time :
Automated alerting of ongoing deepfake attemptsIntegrated :
Flexible deployment options across existing tech stack and applications
- Only accepting candidates that can be on-site at NYC Office.
Role and Responsibilities
Develop and execute integrated marketing programs that drive lead generation, pipeline growth, customer retention, and channel enablementCreate and manage multi-channel campaigns, including digital, email, events, and partner marketing.Work closely with sales and product teams to align on go-to-market strategies and campaign objectives.Track and analyze program performance, reporting on key metrics and ROI to stakeholders.Coordinate with external vendors and agencies for design, content creation, and campaign execution.Collaborate with cross-functional teams to ensure consistency in messaging and branding across all initiatives.Manage budgets for marketing programs, ensuring efficient allocation and spending.About You5 years of experience in enterprise B2B SaaS marketing, with a preference for cybersecurity or API-based products.Proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies.Strong project management skills with the ability to handle multiple priorities simultaneously and using project management tools (ex. Monday)Proficiency in marketing automation tools and CRM platforms (ex. HubSpot)Exceptional communication and collaboration skills, with experience being external facing
