Demo

Director of Product Strategy, STEM Education

Realityworks
Eau Claire, WI Full Time
POSTED ON 2/21/2025
AVAILABLE BEFORE 5/21/2025

WHO WE ARE : Realityworks is a 100% employee-owned company located in Eau Claire, WI. We provide comprehensive learning solutions that pair curriculum with hands-on learning aids, student activities, and assessment tools to create innovative learning environments. Our solutions are widely used in middle, secondary, and post-secondary schools to engage students, teach needed skills, and provide career exploration opportunities.

In addition to Realityworks, this position will also contribute to BirdBrain Technologies, an entity under the RW Thrive umbrella.

ABOUT BIRDBRAIN TECHNOLOGIES : BirdBrain Technologies is dedicated to inspiring deep and joyful hands-on learning in all students. We cultivate creativity and make abstract concepts hands-on by providing flexible and inspiring classroom tools.

WHY CHOOSE US? Join a 100% employee-owned company where your contributions make an impact! Our culture is built around ownership, and our employees directly benefit from the company's success. We also offer a comprehensive benefits package, including :

  • 100% company-funded Employee Stock Ownership Plan (ESOP) that grows in value as the company thrives
  • Health, dental, and life insurance
  • 401(k) retirement plan with company matching up to 6%
  • Generous paid time off (20 days annually)
  • 10 paid holidays per year
  • Wellness programs including gym reimbursements and incentives for healthy living
  • Dependent care flexible spending account
  • Long-term and short-term disability coverage
  • Tuition assistance for continued education
  • Paid maternity, paternity, and adoption leave
  • Charitable giving opportunities, including paid volunteer time and donation matching

THE OPPORTUNITY : We are seeking a Director of Product Strategy, STEM Education to lead the development and execution of product strategy for STEM education solutions. This role will oversee Realityworks CTE STEM products and all STEM products under the BirdBrain Technologies brand. The Director will collaborate with cross-functional teams to drive innovation, align product development with market needs, and ensure a competitive position in the education sector.

KEY RESPONSIBILITIES : This role will be part of the Realityworks team while also supporting the BirdBrain Technologies brand. The ideal candidate will work across both brands to :

  • Develop and implement product strategies that align with organizational goals and market trends in STEM education
  • Lead market research and analysis to identify emerging trends, customer needs, and competitive opportunities
  • Define and prioritize product roadmaps to enhance portfolio offerings and address gaps
  • Collaborate with curriculum developers, educators, and industry experts to create impactful STEM learning solutions
  • Partner with sales, marketing, and educator success teams to ensure product-market fit and effective go-to-market strategies
  • Establish key performance indicators (KPIs) to measure product success and drive continuous improvement
  • Manage product lifecycle from ideation to launch and post-market evaluation
  • Provide leadership and guidance to cross-functional teams, fostering innovation and collaboration
  • Engage with external stakeholders, including educators, policymakers, and industry leaders, to shape product strategy and advocacy efforts
  • WHAT YOU BRING :

  • Bachelor's degree in Education, Business, Engineering, or a related field
  • 7 years of experience in product strategy or product management within the education sector
  • Strong background in brand management and experience managing multiple products
  • Proven track record of leading cross-functional teams and driving product innovation
  • Proficient in market analysis and capable of translating insights into actionable product strategies with experience using data tool such as NetSuite and PowerBI
  • DESIRED QUALIFICATIONS :

  • Master's degree in Education, Business Administration, or a related field
  • Experience working with educational technology, instructional materials, or STEM programs
  • Experience working with K-12 or higher education institutions
  • Familiarity with grant funding, government programs, and STEM advocacy initiatives
  • Background in a rapidly scaling company or educational technology
  • Experience with curriculum development
  • WORK LOCATION : Realityworks and BirdBrain Technologies are headquartered in Eau Claire, WI. This is a fully remote position, but in-office presence is required at least every other month.

    TRAVEL REQUIREMENTS : Occasional travel required for trade shows, customer engagement, and industry events.

    LEARN MORE ABOUT US : Discover more about our mission and impact at www.realityworks.com and www.birdbraintechnologies.com.

    Realityworks is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, disability, or veteran status. Realityworks, Inc. is a tobacco-free environment.

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