What are the responsibilities and job description for the Director of Marketing Strategy position at Recruiting from Scratch?
About Recruiting from Scratch :
Recruiting from Scratch is a remote talent firm dedicated to connecting the top candidates with our clients. We collaborate with teams across North America, South America, and Europe to ensure successful hires.
Position Title : Director of Marketing Strategy - AI-Powered Tech Startup
Join a Dynamic B2C Company | San Francisco or Seoul | $170k-250k Equity
Our client, recognized as one of the leading GenAI web products worldwide, is seeking an innovative Director of Marketing Strategy to drive their rapid growth in the U.S. market. Backed by top-tier investors, this AI-driven company is experiencing an impressive 20% week-over-week growth as they expand in the U.S. market.
The Opportunity :
Become part of a nimble team of 40, where your contributions will be significant and appreciated. This role allows you to construct and lead a comprehensive marketing organization, collaborating closely with the CEO and Head of U.S. operations to propel extraordinary growth in America.
The Role :
The Director of Marketing will play a critical role in scaling this high-potential AI product in the U.S. B2C market. In this exciting position, you'll have the chance to :
- Create and implement a dynamic growth strategy focused on user acquisition and engagement.
- Build and lead a high-energy marketing team specializing in digital marketing, content creation, SEO, and brand development.
- Establish the necessary marketing infrastructure and technology stack for rapid growth.
- Drive community-centered initiatives, including student ambassador programs and partnerships with universities.
- Work directly with leadership to refine and expand strategic direction.
- Oversee cross-cultural collaboration and communication between U.S. and Korean offices.
Required Qualifications :
Preferred Qualifications :
Location & Travel :
This position can be based in either San Francisco or Seoul, aiming to establish a U.S.-based marketing organization long-term. Expect regular travel between offices.
Compensation & Benefits :
Salary : $170,000 - $250,000
