What are the responsibilities and job description for the Head of Marketing position at Recruitment Room?
Join our exceptional team of leaders (CEO CISO CTO) and experts (Software Security and Cryptography Engineers) to build the leading blockchain wallet infrastructure for the next financial era. Were looking for a seasoned Head of Marketing to lead our marketing strategy and drive brand growth globally. The ideal candidate has a proven track record of building and executing innovative B2B marketing campaigns growing brand recognition and navigating the complexities of finance and blockchain. This role calls for strategic thinking creativity and a handson approach to creating outstanding content websites presentations and plans. It also requires the ability to craft compelling stories that resonate with both senior executives and developers. As Head of Marketing you will define our brand generate leads analyze data support content creation and position us as a leader in digital asset infrastructure.
Preferred experience
Responsibilities
- Work with the executive team to define and implement the marketing strategy.
- Plan and manage B2B marketing campaigns to increase brand awareness and generate demand from blockchain ecosystems and financial institutions.
- Build and nurture strong relationships with industry stakeholders media and partners.
- Create and share a brand story that connects with target audiences.
- Lead content marketing efforts including blog posts case studies white papers videos tutorials technical documentation social media and press releases.
- Write highquality content every week.
- Plan and launch new products ensuring coordination across teams.
- Align messaging and positioning with product and sales teams.
- Manage digital marketing strategies like SEO SEM website updates newsletters and email campaigns.
- Set up Google Analytics Google Tag Manager and run keyword ad campaigns.
- Build and optimize lead generation funnels to improve conversions.
- Use technology including AI to create internal tools and automations.
- Track and analyze campaign performance sharing insights with the executive team.
- Transfer data from Salesforce to a new CRM and improve lead data quality.
- Refine marketing processes methods playbooks and sales pitches.
- Represent the company at trade shows conferences and industry events.
- Stay updated on market trends competitors and customer needs to adjust strategies.
- Strategize which events to attend sponsor or speak at and organize sideevents.
- Manage the marketing budget to ensure costefficient strategies.
- Stay informed on blockchain fintech and marketing best practices.
Requirements
Compensation & Package
Interview Process
1 Hiring Manager Interview
2 Behavioral Interview
3 Group Interview
Reference calls and background checks.
Board Approval needed.
Earn 20% of $6000
Hiring Criteria
Key Skills
Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation
Employment Type : Full Time
Vacancy : 1
Yearly Salary Salary : $ 140000 - 200000
About Company : Recruitment Room
Salary : $140,000 - $200,000
