What are the responsibilities and job description for the PPC Specialist position at Red Barn Media Group?
Our company is looking for a talented Ppc Specialist to join our team. The ideal candidate has experience with paid search ad campaigns, as well as experience analyzing and optimizing existing campaigns with the goal of making them more effective. The ideal candidate also has an understanding of Google Analytics, along with real-world experience with Bing and Yahoo Advertising platforms.
Responsibilities:
- Drive traffic to client's landing page through paid search ads.
- Perform keyword research using online and offline tools.
- Find new opportunities for keyword acquisition through competitor analysis and consumer behavior.
- Acquire new keywords using different bidding strategies.
- Create ad copy that utilizes keywords and drives consumer actions to client's landing page.
- Optimize landing page for conversion.
Job Type: Full-time
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
- Commission pay
Ability to commute/relocate:
- Burlington, VT 05401: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Google Analytics: 1 year (Preferred)
- Google Advertising: 1 year (Preferred)
Work Location: Hybrid remote in Burlington, VT 05401