What are the responsibilities and job description for the Senior Producer Job at Red Bull Gruppe in New York position at Red Bull Gruppe?
The Senior Producer manages content creation for our RedBull USA social media channels (RedBull USA, RedBull LFG, RedBull 1520, RedBull Air Force) and our global playground-specific vertical social media channels. Also, support the creation of mid-form content for YouTube, RedBull TV / Red Bull.com and earned, social earned and regionally relevant content.
The Senior Producer is a key driver of audience engagement and brand awareness on social media platforms. You will lead the development and execution of captivating short-form content specifically for Instagram, TikTok, and YouTube Shorts. Your role will involve close collaboration with creative teams, the Santa Monica channels team, and external partners to ensure content is optimized for each platform, aligns with brand objectives, and resonates with the target audience.
You will create a unique ownable persona / tone for our channels and have a background as an end-to-end content creator with an acute understanding of what's trending and how / when that should be translated to a broader national social narrative.
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