What are the responsibilities and job description for the Category Development Manager position at Red Bull North America?
The Category Manager directly supports the Director Category Development in building consumer and customer focused strategies, tactics, and category grounded solutions. This individual will conduct high quality analysis and synthesize multiple data sources to generate insights and actionable recommendations, while leveraging effective communication & influencing skills to orchestrate action across national small format customer. The candidate must possess sound business judgment, excellent communication skills and demonstrate experience in the following areas: assortment planning, negotiation, pricing strategy, online product presentation, sales, and building productive relationships.
- A minimum of 3-5 years of experience in consumer goods, retail, or syndicated data with a focus on category management, sales, business analytics and/or shopper insights.
- Bachelor's degree in Business, Marketing, Management, Accounting, Data Analytics, or related field preferred
- Extensive experience understanding, utilizing, and employing syndicated data, customer card/POS data, and panel data to drive internal and external wins through sales and share growth (experience with data sources such as Nielsen, Circana, NPD, Numerator, 84.51, dunnhumby, SPINS, Stratum, Spectra/demographics, SPSOneScreen, Symphony Retail AI/EYC)
- Ability to distill complex data into simple stories.
- Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners, across functional teams.
- Highly skilled in Microsoft Office Suite (Excel, Word and PowerPoint).
- Exceptional communication skills - verbal, written & presentation.
- Strong planning/organizing skills; the ability to manage multiple projects simultaneously.
- Working knowledge of retail merchandising and in store execution tactics.
- CPCM (Certified Professional Category Manager) and/or Master's degree preferred
- Experience in Sales and/or analytical sales support and driving face to face dialogue and initiatives preferred
- Additional experience managing relationships with third party agencies including brokers and data and insight providers preferred
- Experience in beverages DSD is strongly preferred
- Additional analytical experience and competencies (i.e. Tableau, Microsoft Access, PowerBI, ProSpace, SQL, VBA, Alteryx) preferred
- Travel 20-30%
- Permanent
- Benefits eligible
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
