What are the responsibilities and job description for the Head of RBMN, Central position at Red Bull North America?
The Head of Regional Media, Central is a part of the MLT for the region in the Central and is a part of the national RBMNLT. This role is responsible for proactively leading all aspects of media execution in the region: Communications, Production, Production Management, Creator Marketing and the maintenance of distribution deals for Red Bull in the Central region. She/he applies his/her sharp editorial skills to identify the best stories and create differentiated content and experiences which are "beyond the ordinary" to grow consumer engagement with the Red Bull brand across most relevant partnered & 3rd party media, Social and Owned Media (redbull.com, Red Bull TV). The Head of Regional Media Central provides media expertise to complement and evolve the local regions marketing mix in partnership with Brand, Sports, Culture and On-premise Marketing. She/he acts as an entrepreneur in his/her region, building and nurturing the most engaged teams, working with the best and most innovative partners, constantly fostering media innovation and development of business opportunities in consumer communication and interaction through digital and traditional media channels. Ultimately, the Regional Head of Media Central is accountable for the execution of all media outputs of event projects territory and always on media amplification (athletes, creators, earned coverage etc).
- 12 years of relevant work experience in Media
- Is a story seeker, editorial thinker, and creative mind.
- Experience working with media executives on executing content distribution strategies
- A strong creative and project management background
- Proven success in thinking strategically about how to build audience engagement
- Understands different strengths and weaknesses of partner platforms and how to turn them into opportunities.
- Proven leadership qualities and exceptional presentation skills
- Excellent at building relationships in all fields of media, digital platforms, and entertainment
- An agile, team player that knows how to get the work done
- Works with passion and motivates others around them
- Clear understanding of competitor activity and consumer behavior in both a media and FMCG business context
- Lives and breathes media industry in the US
- Excellent digital media industry knowledge
- Hands-on, curious, open, creative
- Leadership skills required: good presenter, motivator, excellent influencer and negotiator
- Problem solver and good mediator aligning and coordinating conflict of interest
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Travel 40-50%
- Permanent
- Benefits eligible
Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
