What are the responsibilities and job description for the Principal Social Media Manager position at Red Canary?
A company is looking for a Principal Social Media Manager who will define and execute a forward-thinking social media strategy that aligns with overall business goals.Key ResponsibilitiesDefine and implement long-term social media strategy aligned with marketing objectivesCreate and publish platform-specific content tailored to various social media channelsAnalyze performance data to optimize social content strategies and provide actionable insightsRequired Qualifications10 years of experience managing social media for B2B organizations, preferably in cybersecurity or SaaSExpert knowledge of LinkedIn, Twitter / X, YouTube, and emerging platformsExperience building and managing employee advocacy programsProficiency with social media management tools and analytics platformsExceptional project management and organization skills
