Marketing Manager

Red Canoe Credit Union hires passionate, knowledgeable, and dependable individuals who are committed to making a difference. As a not-for-profit financial institution owned by our members, we believe in the value of people over profit. If you’re looking for a place to start a rewarding career you can be proud of, then Red Canoe might be the place for you.

We’ve been a cooperative since 1937. That means any money we earn goes back to our members, not into the pockets of stockholders like a bank. For more than 80 years, we’ve held the traditions of credit unions near and dear to our hearts. We are not for profit, but for people.

Red Canoe Credit Union has 10 branches spread across Washington and Oregon. We even have members living in all 50 states. But Red Canoe is still a local credit union at its core. For us, being local means an ongoing commitment to go beyond serving our members and giving back to the communities we call home. At Red Canoe, we strive to make a difference in the lives of our neighbors. 

We are seeking a strategic and innovative Marketing Manager to lead the proactive delivery of business and consumer banking financial products through cutting-edge marketing strategies and technology-driven solutions. The ideal candidate will have a deep understanding of both business and consumer banking products, digital marketing trends, and data-driven decision-making to support business growth. 

POSITION PURPOSE - This role is responsible for developing and executing marketing campaigns that leverage digital solutions, such as AI, member personas and tactical member segmentation, including other marketing technologies to drive member engagement.   This work is intended to optimize product positioning in all markets and enhance the overall member experience. 

This position also oversees the credit union website, digital content creation, and a team of three employees.

 ESSENTIAL JOB FUNCTIONS

• Develop and execute go-to-market strategies for new and existing business and consumer banking financial products, ensuring alignment with business objectives and customer needs.
• Utilize AI-driven insights and personas to create targeted, personalized marketing campaigns that enhance customer engagement and conversion rates.
• Manage the integration and use of marketing technologies, including CRM systems, marketing automation tools, and data analytics platforms, to improve campaign performance and customer journey optimization.
• Collaborate with product development, sales, and data analytics teams to ensure that marketing efforts align with the financial institution’s broader objectives.
• Conduct market research and competitive analysis to identify opportunities for product differentiation and growth.
• Oversee the development of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising, ensuring a consistent brand voice and message.
• Implement and monitor KPIs and analytics, using data-driven insights to refine marketing strategies and improve ROI.
• Stay ahead of industry trends, emerging marketing technologies, and regulatory requirements to ensure compliance and innovation.
• Manage and oversee the credit union website, digital content creation, and a team of three employees, ensuring alignment with brand and marketing objectives.
• Lead cross-functional teams, external agencies, and vendors to execute high-impact marketing initiatives.

  MINIMUM QUALIFICATIONS

• Bachelor’s degree in marketing, Communications, Business Administration or related field. Equivalent professional experience of 5 years may be considered.
• Experience leading and serving on teams and project coordination.
• Knowledge of Microsoft Office applications, and experience with data management and marketing systems.

Red Canoe Credit Union provides the following benefits to all employees.

• Medical, Dental & Vision Insurance
• Employee Assistance Program
• Life Insurance
• 401K with employer match
• Wellness Program
• Flexible Spending Account
• PTO leave
• Paid Jury Duty Leave
• Paid volunteer time

A few more perks

• Annual logo wear allowance
• Gym Reimbursement
• Tuition Reimbursement for full time employees
• Employee loan discount

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