Marketing and Demand Generation Manager

About Red Fan Communications: Red Fan Communications is an award-winning B2B tech PR and communications firm in Austin, Texas. We partner with technology companies to create and execute strategic communications programs that drive business results.

Position Overview: 

Red Fan Communications seeks a strategic marketing leader who will orchestrate our complete brand experience while driving growth through sophisticated digital marketing and high-touch demand generation. This role requires advanced Hubspot expertise, strong writing capabilities, and a deep understanding of the B2B tech sector. The ideal candidate will seamlessly integrate digital and personal touchpoints to establish Red Fan as the premier tech PR partner in our market.

This Position Offers:

• Opportunity to shape agency growth

• Creative freedom in brand building

• Leadership role in marketing strategy

• Integration of digital and traditional marketing

• Work with innovative tech companies

• Collaborative agency environment

• Potential to lead and manage the Business Development team.

• $75K to $85K base salary, plus target 13-14% annual bonus, tied to new business development and company performance.

Core Responsibilities:

Marketing Technology & Lead Generation:

• Lead all aspects of Hubspot implementation, optimization, and reporting

• Design and execute sophisticated customer journeys and nurture campaigns

• Create and optimize conversion-focused digital advertising campaigns across platforms

• Leverage intent data and analytics to drive strategic marketing decisions

• Generate actionable insights to inform campaign optimization

• Maintain Hubspot certification and stay current with platform capabilities

• Partnering with Business Development Associate to create and implement sales strategies

Analytics & Performance Management:

• Monitor and analyze metrics across multiple platforms including Google Analytics, Looker, Google Ads, and Facebook/Meta Ads

• Drive data-informed decisions based on cross-platform analytics

• Create comprehensive performance reports integrating multiple data sources

• Identify trends and opportunities through multi-platform analysis

• Implement tracking improvements to enhance reporting accuracy

• Take decisive action based on performance metrics to optimize campaigns

• Provide regular insights and recommendations based on analytics data

• Ensure proper tracking setup across all marketing initiatives

CRM Database Excellence:

• Maintain pristine Hubspot CRM database aligned with target client profiles

• Establish and enforce data hygiene protocols for contact and company records

• Implement systematic contact and company property structures

• Create and maintain company scoring criteria based on ideal client attributes

• Regularly audit and clean database to ensure data accuracy

• Set up and manage automated data enrichment processes

• Create segmentation strategies based on company characteristics

• Establish protocols for identifying and merging duplicate records

• Train team members on proper data entry and maintenance procedures

• Monitor database metrics and maintain data quality reports

Content & Brand Strategy:

• Develop compelling content that resonates with B2B tech leadership

• Drive website strategy and continuous improvement

• Create thought leadership content showcasing our expertise

• Ensure consistent brand voice and messaging across all channels

• Write sophisticated campaign content for multiple touchpoints

• Oversee development of case studies and client success stories

PR & Marketing Integration:

• Partner with PR team to amplify agency news and thought leadership

• Create marketing assets that complement PR initiatives

• Support media opportunities through strategic content distribution

• Integrate PR wins into marketing campaigns and nurture programs

• Collaborate on combined PR and marketing calendar

• Ensure rapid promotion of media coverage across all channels

Brand Experience & Events:

• Design and execute memorable client appreciation programs

• Orchestrate engaging on-site agency events

• Identify and maximize strategic sponsorship opportunities

• Create meaningful experiences at industry events

• Develop creative referral network engagement initiatives

• Manage holiday gift program for clients and partners

Budget & Resource Management:

• Oversee comprehensive marketing and events budget

• Manage relationships with external creative and technical partners

• Allocate resources across digital campaigns, events, and sponsorships

• Track ROI across all marketing initiatives

• Make strategic investments in brand-building opportunities

• Coordinate with freelancers and agencies as needed

Required Qualifications:

Ideal Candidate Will Demonstrate:

• Strategic thinking in brand development

• Excellence in relationship-building

• Strong writing and communication skills

• Data-driven decision making

• Creative problem-solving ability

• Meticulous attention to database quality

• Experience with B2B tech company categorization

• Understanding of ideal client profiling and scoring

• Detail oriented, organized project management expertise

Experience:

• Current Hubspot certification with demonstrated advanced platform expertise

• Proven experience creating integrated B2B marketing campaigns 

• Strong writing abilities with B2B tech focus

• Track record of successful event planning and execution

• Excellence in budget and project management

• Proven experience maintaining large-scale CRM databases

• Strong understanding of B2B data management best practices

• Demonstrated experience with marketing analytics platforms

• Track record of data-driven campaign optimization

• Proven ability to translate metrics into actionable insights

• 5 years B2B marketing experience

• Bachelor's degree in Marketing, Communications, or related field

Technical Skills:

• Advanced Hubspot mastery and CRM administration

• Digital advertising platform expertise

• Google Analytics expertise

• Looker data platform proficiency

• Google Ads campaign management

• Facebook/Meta Ads platform mastery

• Cross-platform analytics and reporting

• Performance tracking implementation

• Data visualization and reporting

• Analytics and data analysis capabilities

• Database management and optimization

• Data enrichment and cleansing tools

• Contact and company property management

• Custom field and workflow creation

• Advanced filtering and segmentation

• Content management systems

• Social media management tools

• Basic design tools 

To Apply: Please submit:

• Resume including current Hubspot certifications

• Marketing portfolio demonstrating:

  • Writing samples for B2B tech audience

  • Campaign results and metrics

  • Event planning successes

  • Brand building initiatives

  • Database management experience

  • Analytics implementation examples

• Cover letter explaining your approach to creating meaningful brand experiences and driving agency growth

Equal Opportunity Employer

Location: Austin, Texas, North University area, onsite, not remote.

Employment Type: Full-time Salary commensurate with experience and proven track record of success.

Salary : $75,000 - $85,000