Regional Foodservice Sales Representative - NY

Job Title:

Regional Foodservice Culinary & Sales Representative - NY

Our Business:

At Redefine Meat, we love Meat. Really, really love Meat.

We believe the world deserves new-meat,* a new category of meat with the same flavor, texture, & versatility as traditional meat, but made from plants. With deep technology and IP, we developed a wide-range of high-quality products including the first commercially available premium cuts at scale to provide a no-compromise meat experience in any cuisine.

We also know we will reach the unreachable with a great team of passionate, courageous, and curious people. We’re as passionate about people as we are about food!

For the past 3 years we have been building a strong foodservice and retail business in 10 countries across Europe. Our products are served in over 5,000 locations from steakhouse chains to Michelin-star restaurants to street food.

Redefine Meat is now expanding to the US and bringing plant-based meat to places it has never been before. We are looking for a driven, passionate salesperson with an entrepreneurial mindset to rapidly grow our NY Region foodservice business. Be one of the first employees to join our team in the US and have a chance to do something historical.

Your challenge:

• Drive sales growth by conducting culinary demonstrations that go beyond showcasing the product, focusing on solution-based selling to ensure sustainable success in the market
• Build strong relationships with existing and new customers (distributors, restaurants, caterers).
• Manage and execute the hunt for new business opportunities within the market while simultaneously working closely with distributor sales teams to penetrate customer pipeline according to sales strategy
• Use your creativity and entrepreneurial mindset to grow volume & revenue to achieve Key Performance Indicators (KPI) for the assigned area.
• Update CRM on a daily basis
• Conduct physical and virtual culinary and sales trainings for distributor sales teams
• Represent Redefine Meat at trade shows, delivering exceptional live cooking demos and capturing new customer leads
• Deliver exceptional customer success support; regularly check in on existing foodservice customers and support strategic customer initiatives.
• Collaborate with Business Development and Marketing to identify, develop and validate new business opportunities that arise from market needs, kitchen trends, and FS market developments.

What you'll need:

• At least 3 years of experience selling an innovative food brand, preferably in a startup environment
• Excellent culinary skills and passion for food
• Existing relationships in the NY Area Foodservice channel is strongly preferred
• Strong communication skills and are able to easily build relationships with chefs
• Self-starter with entrepreneurial mindset - not afraid to break traditional practices.
• Hunter mentality
• Team player
• Mission-driven with excitement for the plant-based foods industry preferred
• Preferred to have experience interacting with stakeholders throughout foodservice value chain (distributors, brokers, consultants, groups, restaurants, etc.).
• Excellent presentation and verbal/written communication skills
• Proficiency in MS Office (PowerPoint, Excel, Outlook) and CRM platforms
• Willingness to regularly travel across the NY Metro Area (NYC, Connecticut, New Jersey, NY State) and occasionally beyond if needed

What we offer?

• Medical/Dental/Vision on the first of the month following hire.
• Paid vacations, paid holidays.
• Sick Leave.
• 401(k)

Additional Compensation Details:

• $80k - $100k annually. Our salary range for this role is based on market data, experience, and qualifications. The final offer may vary depending on the candidate's profile and level of expertise, and any updates to the range will be communicated during the hiring process.
• This role includes a performance-based bonus plan.

Getting hungry? What is in it for you?

• An enthusiastic team of great, driven colleagues with a lot of love for our mission
• An inspirational and fast-growing international work environment in which you can show that things can be done differently, and you will get challenged to raise the bar.
• The possibility to help build Redefine Meat and our mission.
• Fun! Don’t get us wrong, we work hard and efficiently, but we do this with loads and loads of fun!