Web & App Marketing E-Commerce Specialist

Essential Duties and Responsibilities include the following. Other duties may be assigned.Develop, optimize and maintain strategies to improve Regal's web and app assets.Use the CMS to manage and maintain Regal's web and app content, keeping best practices top of mind.Program design changes across web and app channels, leveraging best practices.Track the website traffic flow and provide internal reports on a regular basis.Research and understand the target audience, identifying growth opportunities where possible.Launch, update and monitor content for promotions and activations.Measure and analyze the success of campaigns and promotions using data and analytics tools.Work closely with IT to understand technology implications and limitations of web and app programs, developing workarounds and a viable path forward when required.Collaborate with key Commercial members including web / social, Loyalty, Marketing, F&B Category Managers, graphic designers, and creative teams to execute targeted promotions and programs.Ensure that web and mobile content is accurate, compliant, error-free, and on-brand, and that it includes all applicable legal disclaimers.Analyze past performance to improve marketing effectiveness.Identify and escalate challenges, problems, and progress to the Web Marketing Manager and the respective Heads of the Commercial teams when needed.Set appropriate deadlines, monitor progress, and adjust when needed.Regular and Consistent Attendance.Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Professional Skills : Must be a team player with the ability to work harmoniously with peers while maintaining a constant development strategy for improved procedures at all levels of training.Guest service skills and an appreciation for a strong service-based culture.Presentation skills and the ability to present training materials in a positive and professional manner while utilizing various methods to facilitate learning.Strong multi-tasking skills and a keen attention to detail.Education / Experience : High school diploma or general education degree required. Additional educational experience and college degree strongly preferred. Certificates, Licenses, Registrations : None.Language Ability : Must possess ability to read and comprehend instructions, correspondence and memos. Should be able to effectively communicate both verbally and in writing with various levels of employees, field personnel and corporate staff. Must be able to effectively present information in group situations to guests, clients and other employees of the organization.Math Ability : Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent, and to develop and interpret charts.Reasoning Ability : Must have ability to apply common sense understanding to carry out written or oral instructions. Must possess strong mathematical and organizational skills. Ability to deal with problems involving concrete variables in standardized situations. Must possess excellent reasoning and analytical skills. Computer Skills : Computer skills must include proficiency in Microsoft Office suite of products including Word, PowerPoint, and Excel.Must be proficient in Adobe Creative Suite, After Effects, Premiere Pro, Photoshop, Illustrator, and Media Encoder.Supervisory Responsibilities : This position has no direct supervisory responsibilities.Work Environment : The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the environment is moderate. Physical Demands : The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. The vision requirements include : close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. The employee is occasionally required to lift up to 50 pounds.