What are the responsibilities and job description for the Advertising Copywriter Job at RehabPath, Inc. in Madison position at RehabPath, Inc.?

Here’s why we need your help

We seek a talented Advertising Copywriter to join our dynamic team and play a key role in shaping our provider-focused advertising efforts. You will develop, write, and meticulously refine content spanning treatment center and program descriptions, social media posts, ad copy, and landing pages. Your responsibilities will extend to editorial tasks such as proofreading, copyediting, fact-checking, and formatting for center profiles. The ideal candidate will bring a passion for crafting compelling copy that drives brand awareness, engagement, and conversion, strong writing and editing skills, and it is crucial for the writer to understand that while they are crafting content for the customer, they must also uphold our brand, mission, and values.

A key aspect of this role is maintaining objectivity and remaining unbiased in all communications, in-depth understanding of our company’s mission, products, and services. As an Advertising Copywriter, you will play a crucial role in engaging with providers and centers during their onboarding process to gather detailed insights into the unique aspects of their programs. Your primary responsibility will be to craft and regularly update engaging profiles for our site that accurately reflect these programs in accordance with our brand voice and guidelines. Additionally, you will ensure that all content is current and resonates deeply with our patient population, aiding their recovery journey. A deep understanding of the provider landscape and patient needs is essential, as your goal is to effectively communicate relevant information to those seeking help. This position is critical to bridging the gap between providers and patients by delivering clear, impactful content.

How you know you’re being successful

An Advertising Copywriter can evaluate their effectiveness using several key performance indicators. Here are the elements we will jointly measure and monitor :

Increased conversion rates
Positive feedback from stakeholders
Consistent alignment with the brand’s voice across all content
Demonstration of a deep understanding of provider and patient needs
Effective communication
The ability to produce high-quality content quickly, meet tight deadlines, and follow through with quick turnarounds without compromising on quality while meeting the dynamic needs of customers

Responsibilities

Writing / Development :

Develop creative and strategic copy for marketing materials, including but not limited to provider-based advertising content, center and program descriptions, social media posts, advertisements, and landing pages.

Participate in onboarding meetings and virtual tours with centers, engaging professionally to create unique content, recognizing that this content is dynamic, akin to a living document, and subject to evolution and refinement.

Follow established and evolving content and performance management style guides.

Contribute to social media content creation related to the above.

Monitor and analyze the performance of marketing campaigns to assess the effectiveness of copywriting strategies and identify areas for optimization.

Support overall marketing objectives and timelines, contribute to developing and maintaining an active calendar with availability for client-facing calls and ongoing copywriting / editing needs.

Editing :

Proofread, copyedit, and fact-check written content for accuracy and clarity.

Correct grammar, spelling, and punctuation errors.

Create content that adheres to established and evolving copywriting, content style guides, and APA guidelines.

Communication :

Excellent communication and interpersonal skills.

Appropriate netiquette and etiquette.

Ability to effectively collaborate with our customers, providers, centers, and other relevant stakeholders.

Demonstrate openness, flexibility, and professionalism in client-facing roles, engaging with customers to identify and define their content requirements.

Ability to work independently and as part of a team.

Collaborate with cross-functional teams, including content, design, product, and sales, to ensure alignment and cohesion in messaging across all marketing channels.

Creativity :

Craft engaging, distinctive content that captures the centers' unique characteristics while resonating with the patient journey.

Align with content and customer trends, as well as market changes, to peak interest and engage people across a variety of content initiatives and projects.

Technology :

Familiarity with publication systems and tools.

Develop proficiency and the ability to quickly learn the coding skills and processes needed to input written content into the backend system.

Openness to learning other technologies utilized at Recovery.com.

Research :

Conduct comprehensive, preliminary research to gain insights into center onboarding processes, market trends, consumer behavior, and the competitive landscape.

Leverage patient and provider journey insights within the recovery process to enhance copywriting efforts.

Ability to understand trends and techniques of social media and Recovery.com’s online presence to integrate customer content.

Time Management :

Strong organizational and time management skills.

The ability to prioritize tasks.

The ability to set goals and plan for them.

The ability to be flexible and adjust to timelines that are ever-evolving.

Ability to work under pressure and with tight deadlines.

Required Qualifications

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

3-7 years proven experience as a copywriter, preferably in a fast-paced environment or agency setting

Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy

Creative thinker who can generate innovative ideas and translate them into engaging copy that resonates with target audiences

Proficiency and familiarity with content management systems (CMS)

Great attention to detail

Ability to give constructive feedback

Excellent communication and interpersonal skills

Strong organizational and time management skills

What we think will improve your chances of success

Excellent professional communication and etiquette skills with both internal team members and external client-facing interactions

Experienced in a start-up environment

Autonomous and self-driven to own projects and produce quality outcomes

Ability to adapt to changing workloads and priorities

Drive and flexibility to meet tight and evolving deadlines

Strong multitasking skills

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Compensation

The compensation range for this position is $60,000-80,000 plus eligible benefits. Compensation may be adjusted based on tenure and experience.

Dane County Housing Stipend

We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $735 / month in addition to your salary ($8,823 / yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org ).

Benefits and Perks

This role is eligible for the following benefits and perks :

Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)

Short- and long-term disability and basic life insurance

401K (100% company match up to 3% and 50% on the next 2%)

Paid time off, paid holidays, and leaves of absence

Education Assistance (for educational coursework directly related to your role)

Flexible hybrid and work-from-home policy

Physical Requirements

Sit down and operate a computer for extended periods

Able to work in an open office environment

About Recovery.com

Each year, 90% of people who need addiction treatment don’t receive it. One of the primary reasons is the difficulty in finding a treatment provider. As people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.

Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.

Our core values aren’t just words to us! They define who we are and how we work. People who are successful at Recovery.com :

Regularly show compassion and empathy for customers, patients, and colleagues

Display vulnerability by demonstrating authenticity with themselves and encouraging it in others

Strive for growth and humbly seek to improve in all aspects of work

Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems

Exhibit accountability by not only fulfilling their responsibilities but helping others in their work as well

Embrace creativity by testing the norms and being open to new ideas

Equal Opportunity Statement

Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.

Our mission is to provide a fair and inclusive recruitment process for everyone, and reasonable accommodations are available to applicants who may need them.

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Salary : $60,000 - $80,000

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