What are the responsibilities and job description for the Social Media Specialist Job at RELIANCE WORLDWIDE in Atlanta position at RELIANCE WORLDWIDE?
Job Description
Job Description
POSITION OVERVIEW
We are seeking a Social Media Specialist to join our Americas marketing team to grow the social media and YouTube presence of our marquee brand, SharkBite, the leader in push-to-connect plumbing. This person will be responsible for helping create social media strategies across platforms, managing the social media and YouTube content calendars, creating video-heavy content, and driving engagement through community management across platforms. They will collaborate with cross-functional teams and external partners to create compelling content, grow our audience, and ensure consistent messaging across all channels. We are looking for someone who brings a spirit of creativity, has a strong understanding of social media platforms and tools, enjoys working in a fast-paced environment and is team oriented with a desire to learn and grow.
PRINCIPAL RESPONSIBILITIES
- Develop and execute a social media and YouTube strategy to meet marketing and business goals.
- Manage and create engaging video-first content that is tailored for the various platforms, YouTube, Facebook, Instagram, TikTok and LinkedIn.
- Monitor and analyze performance metrics, making adjustments as needed to optimize engagement and growth.
- Monitor, manage and nurture our online community by responding to followers, managing online discussions and proactively engaging with brand advocates.
- Stay up to date on the latest social media trends, industry trends and competitor activity, using those insights to make recommendations and improvements to our social media and YouTube presence.
- Manage and support with the production, shooting and editing process alongside our video agency partner.
- Assist with identifying and managing influencer relationships.
- Be able to quickly learn and become knowledgeable on RWC products and the plumbing industry.
- Collaborate with Product Management and Engineering departments to stay updated on products and features, as well as become knowledgeable on RWC products and the plumbing industry.
REQUIREMENTS
