What are the responsibilities and job description for the Marketing Analyst Job at Reliant Real Estate Management in Roswell position at Reliant Real Estate Management?
About Reliant Real Estate Management
Reliant Real Estate Management ( is a vertically-integrated self-storage operator that offers institutional quality self-storage investments directly to accredited investors to help preserve and grow their wealth. Reliant also partners with Registered Investment Advisors to deliver added value to their clients through portfolio diversification.
Midgard Self Storage ( serves as the self-storage property operations arm of Reliant Real Estate, operating over 90 properties, consisting of approximately 60,000 units with an estimated total valuation of $1.6 billion. Midgard is a major contender in the self-storage space – ranking 17th on the 2023 Inside Self-Storage (ISS) Top 100 Operators list.
Job Summary
We are seeking a Marketing Analyst who will support the Digital Marketing Director in executing data-driven marketing strategies for Reliant Real Estate Management. This role focuses on gathering, analyzing, and interpreting marketing performance data to optimize campaigns, track key metrics, and inform decision-making. The Marketing Analyst will collaborate with the marketing team and external partners to improve the company’s digital presence and drive revenue growth through actionable insights.
Essential Duties and Responsibilities
- Data Analysis & Reporting :
- Track and analyze key performance metrics, including web traffic, conversion rates, SEO rankings, return on ad spend (ROAS), cost per conversion, and customer acquisition cost (CAC).
- Collaborate with Data Analyst to create dashboards and detailed reports for the Digital Marketing Director, offering insights into campaign performance and areas for improvement.
- Marketing Optimization :
- Manage property-level SEO efforts and Paid Ad Campaigns under the direction of Digital Marketing Director.
- Monitor competitor strategies and industry benchmarks to identify opportunities for improvement and provide actionable recommendations to improve overall marketing strategy.
- Campaign Support :
- Assist in tracking the performance of digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
- Work closely with the Design and Content teams to ensure cohesive marketing efforts.
- Website Performance :
- Analyze website data, including bounce rates, session durations, and conversion paths, to optimize user experience and maximize online conversions.
- Collaborate with the Digital Marketing Director and Director of Creative Marketing on strategies to improve website architecture and functionality.
- Reputation Management :
- Monitor online reviews and ratings on platforms such as Google, Yelp, and others, providing data-driven insights to enhance the company’s reputation.
- Budget & Expenditure Tracking :
- Support the Digital Marketing Director in managing the marketing budget by tracking expenditures and their corresponding ROI.
Education and / or Work Experience Requirements
Physical Requirements
Job Type : Full-time
Pay : $80,000.00 - $100,000.00 per year – dependent upon experience and education
Benefits :
Salary : $80,000 - $100,000