What are the responsibilities and job description for the Marketing Automation Manager position at reLink Medical®?
Welcome to reLink Medical, where we're transforming the medical equipment disposition industry through innovation and excellence. As a Marketing Automation Manager, you'll play a vital role in driving our marketing efforts forward, leveraging cutting-edge technologies to deliver exceptional results.
About the Role
This role involves overseeing the implementation and maintenance of our marketing automation platform, ensuring seamless execution and maximum ROI. You'll work closely with our sales and IT teams to ensure alignment with company objectives and customer needs.
Key Responsibilities
- Design, implement, and maintain complex marketing automation workflows.
- Optimize and refine our marketing automation strategy to achieve business goals.
- Collaborate with cross-functional teams to ensure effective campaign execution and measurement.
- Stay up-to-date with the latest marketing trends, technologies, and best practices.
Requirements
To succeed in this role, you'll need:
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in marketing operations, digital marketing, or a related role.
- Expertise in marketing automation tools and CRM systems – Salesforce & Marketing Cloud preferred.
- Exceptional analytical skills and experience with data analysis tools.
- Ability to think strategically and make data-driven decisions.
