What are the responsibilities and job description for the Marketing Operations Project Specialist position at reLink Medical®?
Company Overview
ReLink Medical is the nation's largest independent provider of medical equipment disposition services. We have experienced rapid growth and success while building a company culture that empowers our people to do their best work and enact positive changes in the field of healthcare.
We are headquartered in Twinsburg, Ohio, and were founded in 2014. Our team has assisted over 3,000 hospitals and healthcare facilities in 34 states with the disposition of obsolete, excess, out-of-service or used medical equipment. With logistics facilities in Maryland, Georgia, and Missouri, we offer the largest and most comprehensive independent disposition solution in the industry.
Mission and Impact
Our solutions enable hospitals to reduce their carbon footprint, mitigate the risk of exposing PHI, and connect with our community of over 12,000 hospital partners and buyers combined. We also donate medical equipment to hospitals in third world countries, supporting community development worldwide.
About the Role
The Marketing Operations Specialist plays a critical role in ensuring the efficiency and effectiveness of our marketing team. This position is responsible for managing and optimizing marketing processes and technology, enabling our team to execute campaigns smoothly and measure results accurately.
Key Responsibilities
- Marketing Technology Management: Oversee the marketing technology stack, ensuring all tools are integrated and functioning optimally. Manage relationships with technology vendors and stay up-to-date on new technologies that could improve marketing performance.
- Campaign Execution and Management: Schedule, segment audiences, set up automation workflows, and ensure timely delivery of marketing materials.
- Data Analysis and Reporting: Collect, analyze, and report on marketing data to inform strategic decisions. Develop and maintain dashboards providing insights into marketing campaign effectiveness, customer engagement, and ROI.
- Cross-Functional Collaboration: Work closely with sales, IT, and other departments to ensure marketing operations align with company objectives and customer needs.
- Budget Management: Assist in managing the marketing budget, ensuring spending aligns with strategic priorities and tracking return on investment for marketing initiatives.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- Proven experience in marketing operations, digital marketing, or a related role.
- Strong understanding of marketing automation tools and CRM systems – Salesforce & Marketing Cloud preferred.
- Excellent analytical skills and experience with data analysis tools.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Leadership qualities.
- Knowledge of Salesforce & Pardot.
- Flexibility and willingness to respond to changes and immediate needs.
Preferred Skills
- Salesforce.
- Salesforce Marketing Cloud.
- LinkedIn.
- Microsoft Office Suite.
- Photoshop.
- Adobe Acrobat.
- WordPress.
- Facebook.
What We Offer
- Dental insurance.
- Health savings account.
Job Type: Full-time
