Job Title : IT Product Marketing Manager Banking Domain
Location : Malvern PA
Type : FullTime
Job Description
We are seeking an experienced IT Product Marketing Manager with a strong background in the banking domain to join our dynamic team. The ideal candidate will have a passion for developing and executing strategic marketing initiatives driving demand generation and enhancing brand visibility in a B2B environment. This role requires a blend of strategic thinking collaboration and executional excellence to support our organizations business goals and pipeline growth.
Key Responsibilities Marketing Strategy and Execution :
- Develop manage and execute integrated marketing programs and budgets aligned with business objectives.
- Plan and deliver highimpact marketing initiatives to drive demand generation pipeline building and customer advocacy.
Collaboration and Stakeholder Engagement :
Collaborate with internal and external stakeholders including global and regional teams sales leadership partner marketing product marketing and analyst relations.Foster strong partnerships to leverage the marketing mix and deliver measurable business outcomes.Pipeline Development and Management :
Work closely with sales leadership to design and implement initiatives that drive pipeline growth and sales acceleration.Ensure seamless alignment across marketing and sales teams to achieve business priorities.Campaign Management :
Develop and execute digital and social media campaigns including AccountBased Marketing (ABM) programs.Create impactful marketing collateral to support demand generation.Event Strategy and Execution :
Plan and deliver customer events roundtables webinars and trade shows that drive business outcomes.Maximize visibility at industry conferences receptions and exhibitions.Marketing Operations and Analytics :
Partner with marketing operations teams to manage leads effectively and generate detailed reports for forecasting and analysis.Continuously refine marketing programs based on performance insights.Brand Visibility and Industry Knowledge :
Strategize and implement initiatives to enhance brand visibility in diverse markets emphasizing technological leadership and domain expertise.Stay updated on industry trends regional dynamics and competitive insights through financial publications analyst reports and relevant industry resources.Required Skills and Qualifications Educational Background :
Bachelors degree in Marketing Business Communications or a related field (MBA or Masters degree preferred).Experience :
Proven marketing experience in a B2B environment preferably within IT hightech Cloud / SaaS solutions or Financial Services industries.Expertise in developing and executing demand generation programs to drive pipeline and revenue growth.Solid experience in managing medium to largescale B2B virtual and physical events.Technical and Analytical Skills :
Strong project management skills with the ability to lead crossfunctional teams effectively.Analytical mindset with experience in datadriven reporting and business analysis.Deep understanding of the B2B sales cycle and strategies for demand creation and sales opportunity acceleration.Interpersonal and Communication Skills :
Excellent written and verbal communication skills in English.Ability to prioritize and manage multiple tasks events and projects independently.A positive selfstarter attitude with a commitment to excellence and accountability.Other Requirements :
International travel flexibility as required.A passion for working with creative innovative teams and driving impactful results.Key Skills
Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics
Employment Type : Full Time
Vacancy : 1
