Director of Sales & Marketing

Wurzak Hotel Group is looking for a dynamic hotel sales leader to join our team as the Director of Sales & Marketing at our gorgeous property, Renaissance Fort Lauderdale Marina Hotel. Working onsite at the hotel, the Director of Sales & Marketing will manage the sales team, lead sales efforts, and support the General Manager on operational issues. The Director of Sales is responsible for maximizing the occupancy and the average daily rate of the hotel, while upholding excellent guest service and accommodations to all guests. This position will work closely with the hotel’s preferred accounts and group reservations.    

In addition to proven sales success, the candidate must be able to establish and maintain strong interpersonal relationships with various internal and external customers to elevate the hotel to the next level.   Meeting deadlines, managing time efficiently, and communicating clearly and concisely are all critical.   We believe in delivering good news enthusiastically and bad news with a well-thought-out plan of attack to fix the issue at hand. 

We understand that maximizing revenue, market share and profitability are paramount to the success of the company, and we hold in high esteem those professionals with the unique skill set and proven ability to do so. 

General Requirements 

• Develops and implements sales plans and directs department activities to achieve property performance goals.
• Directs staffing, training and performance evaluations to develop and control sales program. Holds weekly meetings with sales staff to review quotas, goals and in coming groups/meetings. 
• Makes outbound lead follow up calls to potential and existing customers by telephone and in person to qualify leads and sell hotel services. 
• Handles inbound sales lead calls to convert calls into sales. 
• Formulates and implements plans for soliciting business. 
• Develops and implements sales plans to accommodate corporate goals. 
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. 
• Directs sales forecasting activities and sets performance goals accordingly. 
• Reviews market analyses to determine customer needs, price schedules and discounted rates. 
• Directs promotional and marketing development and coordinates sales for targeted markets. 
• Schedules all trade shows, missions and blitzes, assigning appropriate sales representative or self. 
• Establishes sales territories, quotas and goals and assigns to sales representative. 
• Supervises all advertising schedules and ad developments for all markets of property. 
• Represents company at trade association meetings to promote hotel. Including attending trade shows and conventions. 
• Delivers sales presentations to key clients in coordination with sales representative. 
• Analyzes and controls expenditures of sales department to conform to budgetary requirements. 
• Prepares periodic sales report showing sales volume, weekly sales reports, and market segment tracking report. 
• Compiles lists of prospective customers for use as sales leads, based on information from ad inquires, trade shows, direct mail response, business and trade journals and other sources. 
• In charge of all tour operator contracts. Responsible for developing, maintaining and growing this market segment for the hotel. 
• Consistent professional and positive attitude and actions when communicating with guests and associates.
• Ensure maintenance problems are promptly reported through proper channels.
• Comply with all company policies and procedures.
• Practice safe work habits and comply with sanitary, safety, security and emergency procedures.  
• Write shift reports including reports on any incidents of theft, accidents or injuries when assigned. 
• Attend department meetings as scheduled.
• Respond to guest requests, concerns and problems to ensure guest satisfaction.  
• Report any incidents of guest dissatisfaction or other matters of significance to manager so that corrective measures may be taken.
• Any other tasks/duties as requested by management.

Education and Experience

• Four-year college degree in hospitality management, marketing, business, or related degree; or, equivalent experience.
• Five or more years of hotel sales related experience.
• Familiarity with hospitality industry practices preferred.

Our Perks

• Competitive Salary
• Paid Time Off
• Medical, Dental, Vision health insurance
• Robust supplemental insurance for Life, AD&D, Pets, legal and more
• Wellness programs for mental, physical, and financial wellness
• Hotel and travel discounts
• Generous retirement/401k benefits
• Education and professional development 

Who we are:

Wurzak Hotel Group (WHG) is a Philadelphia-based owner, developer, and operator of premium branded full-service, extended stay, and focus service hotels.  WHG’s core expertise is its unique ability to develop and operate hotels and food and beverage outlets in an entrepreneurial manner maximizing returns on the investment and developing long-term relationships with our guests.  

WHG has earned and maintains its competitive advantage by developing talent within the organization who embody the same entrepreneurial spirit of our leadership team and who seek to create value through tireless innovation, tight focus on the operational details, and uncompromised guest satisfaction.  Wurzak Hotel Group has a proven track record of developing and managing hospitality assets for over 30 years and continues to be recognized as one of the region’s top hospitality companies.  

WHG is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture where all our team members can thrive. We have a zero-tolerance policy for workplace discrimination on the basis of someone’s race, gender, disability, or any other basis protected under federal, state, or local laws.