What are the responsibilities and job description for the Direct Marketing Manager position at Renewal By Andersen?
Job Description
Job Description
Job Name :
Direct Marketing Manager
General information
Location : Boston, MA
Date : 17-Feb-2025
Company : Renewal by Andersen
Posting City : Northborough, MA
Ref # : 7464
Job Category : Marketing (RbA)
Posting City : Boston
State :
Description & Requirements
RENEWAL BY ANDERSEN SUMMARY
Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members’ personal and professional growth, and celebrating our differences.
We are committed to an inclusive and diverse workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they’re most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.
SUMMARY :
The purpose of this position is to cost-effectively drive non-media lead generation and local awareness through the local Direct Marketing Programs (Canvassing) while managing to a set spend and lead budget.
Please note : This position has significant travel throughout the service area : NH, Central Mass, Southwest Mass.
PRIMARY RESPONSIBILITIES :
- Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
- Recruits, hires, train Direct Marketing Associates (DMA) through cost effective recruiting tools including partnering with Talent Acquisition team when appropriate
- Oversees all DMA field activities, including in field & office training, role playing, daily meetings, field supervision and motivating team members.
- Create and develop the culture of the local Proximity Marketing team, through personal role modeling desired behaviors and techniques with a heavy focus on role playing company methodology.
- Monitors and coaches every team member in the field to ensure they are following proper procedures, scripts and customer service guidelines.
- Administrative tasks include : coordinating canvass logistics with mapping and tracking using company software and apps, permit logistics, script and flyer maintenance, verifying / validating leads gathered during each shift.
- Provides information to managers, general managers, sales managers, and subordinates on neighborhoods and cities where Renewal by Andersen’s products and services can be demonstrated with the intent of generating qualified leads and appointments
- Direction of a team of Direct Marketing Associates
QUALIFICATIONS AND SKILLS :
PHYSICAL REQUIREMENTS SUMMARY :
Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. Successful candidates in this role are expected to earn $55,994-$86,791 plus incentive.
CULTURE AND BENEFITS
Be Orange. Be You” is how we express our belief that by embracing our differences and empowering you, we’ll be a stronger team able to accomplish what otherwise wouldn’t be possible. This Orange spirit has helped us become the #1 innovative window and door brand and the one homeowners love the most. It’s also why we’re committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to :
We look forward to seeing how your unique skills, background and experience will inspire our team and help us continue to be the leader we are today.
For this role, we welcome applications from candidates who may require sponsorship to work in the United States.
If you need a reasonable accommodation to complete a job application, participate in a job interview, or engage in any part of the hiring process, please contact TACompliance@andersencorp.com.
In 2025 Andersen has set a profit sharing target of $3,500 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
Andersen Corporation is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristics protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.
Posting City : Boston
Company Description
Be a part of something BIG! Renewal by Andersen is the window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door business for more than 110 years. Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience. There is something new happening every day at Renewal by Andersen.
Apply today and we will connect with you soon if you meet the qualifications!
Company Description
Be a part of something BIG! Renewal by Andersen is the window replacement subsidiary of Andersen Corporation, a company that has revolutionized the window and door business for more than 110 years. Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience. There is something new happening every day at Renewal by Andersen. Apply today and we will connect with you soon if you meet the qualifications!
Salary : $55,994 - $86,791
