Director of Ecommerce

Job Title: Director of E-Commerce

Location: Irvine, CA - Our U.S. Operations Headquarters

About Us:

We are dedicated to transforming the way people experience health and wellness through innovative technology. We specialize in developing wellness products that empower individuals to take control of their well-being—whether it’s enhancing recovery, improving fitness, or pure healthy living.

For example, we have teamed up with Super Bowl Champion Cooper DeJean as one of our official brand ambassadors where he champions our products, like our Smart Weight Scale (#1 Best Seller on Amazon)!

As we continue to grow, we are seeking a passionate and strategic Director of E-Commerce to help us expand our digital presence and build a seamless, customer-first shopping experience. If you’re driven by results and share our commitment to innovation, we’d love to have you join our journey.

The Role:

As the Director of E-Commerce, you will lead our E-Commerce team and our E-Commerce sales strategy. This role is in charge of driving growth and delivering a best-in-class experience for our customers.

You will lead the development and execution of our digital commerce initiatives across various platforms (Amazon, Direct-To-Consumer via our website, etc.) to maximize revenue, optimize customer experiences, and strengthen our brand’s position as a leader in health and wellness technology.

Key Responsibilities:

• E-Commerce Strategy & Leadership: Develop and implement a comprehensive e-commerce strategy that aligns with the company’s growth objectives, customer needs, and market trends. Lead a high-performing team to drive performance across our digital sales channels.
• Platform Optimization & Innovation: Continuously optimize our e-commerce platforms, ensuring seamless navigation, high conversion rates, and exceptional user experiences. Stay ahead of trends to incorporate new digital tools, technologies, and features that improve customer engagement.
• Sales & Revenue Growth: Own the online sales performance by driving revenue and margin growth across all digital channels (website, mobile app, and third-party marketplaces). Set ambitious goals and develop action plans to hit targets.
• Direct-To-Consumer Expansion: Drive an internal growth of our Directo-To-Consumer sales operations by implementing strategy and leading execution.
• Retail Expansion: Strategize, implement, and execute on projects involving introducing our products into small to large sized retail corporations, as we are striving to have our products in more digital stores and in-person locations for customers to purchase.
• Customer Acquisition & Retention: Develop and implement strategies for customer acquisition and retention, with a focus on building a loyal, engaged community around our products. Leverage data to drive personalization and targeted marketing efforts.
• Team Development: Build and lead a talented e-commerce team, providing guidance and mentorship to foster growth and collaboration. Establish clear goals, monitor performance, and ensure professional development.

Qualifications:

• 7 years of experience in e-commerce, digital marketing, or online retail, with a proven track record of driving revenue growth and optimizing digital experiences.
• 3 years of experience in a leadership or management role, with the ability to build and inspire high-performing teams.
• Strong understanding of e-commerce platforms, digital tools, and third-party marketplaces (Amazon, Walmart, etc.).
• Experience in data analytics and performance metrics (Google Analytics, A/B testing, etc.) to drive informed decision-making and optimize customer journeys.
• Deep knowledge of digital marketing channels (paid media, email marketing, SEO/SEM, social media, etc.) and how to leverage them for e-commerce growth.
• Exceptional problem-solving skills with a customer-first mentality and an innovative approach to digital commerce.
• A passion for wellness, technology, and how both intersect to improve people’s lives.
• Strong communication skills, both written and verbal, with the ability to present to and collaborate with executive leadership.
• A results-driven mindset with a demonstrated ability to execute and scale e-commerce initiatives in a fast-paced, high-growth environment.

Why Join Us:

• Be part of a fast-growing, purpose-driven company that is redefining wellness through innovative technology.
• Work with a passionate, creative team committed to delivering exceptional products to our customers.
• Competitive salary and benefits package, including comprehensive Health, 401k, and PTO options available.
• Opportunities for growth and professional development in a company that’s shaping the future of health and wellness.

How to Apply:

Ready to take on the challenge? Apply today by submitting your resume and cover letter.