Head of Brand Marketing

Rent the Runway (RTR) is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel and accessories from hundreds of brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation.

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About The Role

The Head of Brand Marketing you will be responsible for making more women aware of, likely to consider purchasing from, and advocates for Rent the Runway.

What You’ll Do :

• Lead & manage a team including direct reports across brand & integrated marketing, creative, videography, and photography.
• Create a high-performing team, including hiring, coaching & retaining top talent.
• Review the organizational structure for the team, operating model, and optimal balance of internal and external resources required to support business goals.
• Drive collaborative business plans with business and product partners to ensure alignment on goals for the brand, proper resourcing and bets across channels to support brand goals. Develop and own a clear & strategic roadmap to support these business plans.
• Own the overarching brand strategy, including audience insights, segmentation, & positioning.
• Define the core mechanisms that we will use to grow the brand, and prioritize investments across campaigns, partnerships, & creative production accordingly.
• Oversee the development of major creative campaigns for our core products and brand. Drive decision on campaign goals, support the team in writing inspiring briefs, allocate budget to drive those ideas forward, engage with stakeholders to ensure we achieve desired outcomes, and define clear success metrics & measurement strategies for each campaign.
• Refine the processes our internal creative team uses to respond to marketing briefs and produce remarkable campaigns that drive awareness, retention, loyalty, and growth.
• Act as a strong cross-functional partner who is deeply invested in learning and supporting teams across the company.

Who You Are :

What You’ve Done :

At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to :

Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to : race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

The anticipated base salary for this position is $154,170 to $220,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation.

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Expires 04 / 30 / 2026

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Salary : $154,170 - $220,000