Area Manager – Rentyl Apartments & Homes

At Rentyl Apartments, we strive to create a culture of "mutual success". We provide an extensive training program, and we tailor that program to the goals of our Team Members. We believe in a "Win from Within" culture! As a Florida-based property management company who specializes in upscale communities, we strive to continue attracting new partners by providing top notch luxury management services through hiring capable and motivated team members, providing ongoing quality training, and maintaining a corporate team dedicated to responsive and available support.

Summary Of Position

The Area Manager is tasked with strategizing, executing, and overseeing property operations, ensuring profitability, maintaining quality service standards, driving marketing efforts, coaching and leading the onsite team and fostering positive resident relations while preserving asset conditions for a portfolio of 3-5 assets in one specific geographical area.

Essential Responsibilities

Here are the job specifications, including but not limited to the following responsibilities:

Financial Management/Asset Integrity

• Provide timely and accurate financial and operational performance reports to clients and ownership groups, elucidating operational effectiveness, trends, and variances.
• Execute strategic initiatives to enhance revenue, manage expenses, and optimize profitability within budgetary guidelines and financial objectives.
• Supervise property maintenance, landscaping, and cleanliness to preserve the community's aesthetic appeal and functionality, ensuring its desirability.
• Ensure compliance with local, state, and federal regulations governing fair housing practices, safety standards, and environmental guidelines.
  
  

Leadership

• Lead by example and serve as a role model for the team, inspiring effective execution of sales, marketing, and operational activities to achieve occupancy and customer retention targets.
• Coach team members to understand their contributions to overarching goals.
• Foster expertise in the competitive marketplace and empower the team to differentiate the community from competitors.
• Encourage professional growth and development through knowledge sharing, collaboration, and participation in training opportunities.
• Facilitate constructive communication of corporate-level information and performance feedback to propel business advancement.
• Proactively address performance issues and celebrate successes.
  
  

Sales Process/Lead Management

• Ensure meticulous management of leads using property-specific lead management software, adhering to predefined standards.
• Review calendar through-out the day.
• Engagement: Achieve 85%
• Lead to Prospect: Maintain 90%
• Prospect to Visit: Achieve 35-40%
• Visit to Gross Lease: Maintain 33%
• Follow-ups: 5 Alive
• 1 within 24 hours of visit
• 3 days after visit
• Additional follow-ups planned based on the timing of move-in
• Ensure all leads contain: Name, Phone #, Email Address, Unit Type, Move-in Date, Max Budget, Assigned Agent (No house)
• Ensure team maintains a gross closing ratio of 33% or higher.
• Proficiently articulate and train the team to communicate the value proposition of the property including an deep understanding of the competitive comp set.
• Ensure team maintains a satisfactory rating on all shop reports.
• Ensure lease paperwork is accurate, timely and meets qualifying standards.
  
  

Craft Innovative Marketing Strategies

• Create, track and maintain PEP partnerships.
• Ensure advertising is impactful and driving results.
• Perform Website/ILS Audit biweekly for Lease-ups. Monthly for Stabilized Assets.
• Verify specials are accurate on website 2x per week on Monday's and Friday's.
• Ensure all collateral is on-brand at all times.
• Review the Ad Spend Report monthly and community to understand top performing sources, low lead generating sources or high cost per lead advertising sources and report to the Regional Manager.
• Understand Move-ins/Leases needed to achieve budget and devise a strategy that will generate activity needed to achieve goals. Set and monitor Weekly and Monthly goals by the property overall and per associate.
• Develop a monthly marketing calendar including:
• PEP touch points
• Local Business Outreach
• Resident Events/Engagement
• Social Media Strategy
• Submit the marketing calendar by the 20th of each month to align with the associate calendar to the Regional Property Manager.
  
  

Resident Experience

• Coordinate and participate in monthly resident events, provide exceptional customer service, and promptly address resident concerns.
• Implement strategies to generate positive reviews and maintain resident retention rates above 45%.
  
  

Cultivate and maintain strong, loyal relationships with all constituents-owners, leaders, peers, residents, employees and vendors.

Skills And Abilities For a Successful Property Manager

• 5 years of experience in the property management
• Excellent leadership and communication skills
• Effective administrative and organizational skills
• Successful time-management skills
• A track record of success building, developing, and retaining high-performing teams
• A track record of building and maintaining strong relationships with clients, investors, ownership groups and vendor
• Experience managing a budget and/or P&L
• Proficiency with industry software (OneSite), apps and computer programs
• Strong financial acumen with a basic knowledge of generally accepted accounting principles
• A sharp professional appearance
• Core Competencies: Innovative, Strong Work Ethic, Committed To Mutual Succes, Adaptability, Maintains High Standards, Identifies Issues Quickly With Solutions
  
  

Working Conditions

The Area Manager works normal business hours including some weekend coverage. Long hours and evening meetings/events are sometimes required. Local travel is required amongst the portfolio to ensure appropriate oversight of each asset. Light non-local travel can be required for annual meetings and other business needs as required.

Rentyl Apartments, an entity of NDM Hospitality is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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