What are the responsibilities and job description for the Director of Events and Community Engagement position at Rescue Mission?
The Rescue Mission is seeking a Fulltime Director of Events and Community Engagement to join our Marketing Division! This position supports the Rescue Mission by managing the organization’s efforts to drive awareness and raise funds through special events, third-party initiatives, and digital marketing. A significant focus of this role will be to build upon existing relationships and solicit new corporate partnerships to grow participation and revenue for existing events. The Director of Events and Community Engagement will assist in the budget planning process for the Events (301) cost center. Members of the Events, Marketing, and Community Engagement department will work closely with the Development Department to complement the overall philanthropic strategy of the Rescue Mission.
Duties & Responsibilities:
- Serve as the department lead for the Rescue Mission’s current slate of six annual fundraising events, including but not limited to the following activities: event strategy and timelines (including event targets, benchmarks, and goals), event logistics, event websites, event committees, event marketing and outreach; identifying, prospecting, and confirming corporate sponsorships, event execution, and post-event follow-ups and review, including analysis of revenue and expenses to measure success and event ROI.
- Oversee the activities of the Events and Community Engagement Manager and Volunteer Services & Community Engagement Specialist, including the cultivation and confirmation of year-round engagement activities with local businesses, corporations, and community groups to advance the needs of the Rescue Mission, including, but not limited to: in-kind donations, peer-to-peer fundraising campaigns, volunteer opportunities, digital marketing, and social media outreach.
- Work collaboratively with the Senior Director of Marketing and Communications to develop creative assets needed to promote special events/campaigns.
- Monitor trends, investigate, research, and develop new sources of revenue to enhance existing events/campaigns, as well as create new opportunities for donor and community engagement.
- Use, evaluate, and provide recommendations on cloud-based software and applications to develop and monitor events, volunteers, and other third-party initiatives, including, but not limited to: DonorPerfect, VolunteerHub, Classy, CARS, NetSuite, Monday, Fanthem.
- Oversee the overall digital marketing strategy for Rescue Mission properties across all digital platforms. Tasks include, but are not limited to: web development, email marketing, social media, video production, and search engine optimization.
- Outline and execute the social media strategy for the Rescue Mission, including but not limited to: content creation, content calendars, post scheduling, ads, and analytics review.
- Outline and execute the email strategy for the Rescue Mission including but not limited to content creation, email calendar, and mailing list.
- Assist in the creation of the Events (301) budget. Responsible for maintaining budget goals by tracking revenue and expenditures. Maintain strong vendor relationships and quote jobs to specifications.
- Assist the Chief Marketing and Community Engagement Officer with the development and execution of a media communications strategy.
- Participates in professional fundraising organizations. Attends appropriate outside training sessions to improve industry knowledge.
- Closely work with members of the Development team to communicate and coordinate event participation by Rescue Mission major and prospective donors.
- Must attend Rescue Mission or other community-based events after-hours, weekends, and holidays as needed for event execution, networking, and/or donor/partner preference.
- Regular and predictable attendance is an essential requirement of the job.
- Promotes a safety-first attitude by setting a positive example and ensuring all employees are following safety policies and procedures.
- Perform other duties as assigned.
Requirements:
- Bachelor’s degree in fundraising, business, marketing, or related field preferred.
- 3 years of related experience or equivalent exposure to a corporate environment required.
- Valid NYS Driver’s License in compliance with company driving criteria
- Demonstrated ability to use and understand technology and forms of social media.
- Experience using analytics tools to measure SEO and social media performance.
- Previous work experience in sales, marketing or a non-profit environment
- Experience with setting budgets and meeting budgetary targets
- Ability to work nights, weekends, and holidays as needed including Thanksgiving, Christmas, and Easter.
Pay Rate:
$58,458.40 - $70,000.00 Annually
Working at the Rescue Mission is a chance to have more than just a career. It is a chance to be part of a team that makes a difference every day. Our Mission and Values are practiced in our day-to-day actions throughout the organization. The Rescue Mission has been changing lives for more than 130 years with around the clock services providing help for today and hope for tomorrow.
We are proud to offer a competitive salary and excellent benefits Medical, Dental, Vision, 401K, Flexible Spending Accounts, Paid Time off, Group and Voluntary Life, Short -Term Disability and more!
We are proud to offer a competitive salary and excellent benefits Medical, Dental, Vision, 401K, Flexible Spending Accounts, Paid Time off, Group and Voluntary Life, Short -Term Disability and more!
Salary : $58,458 - $70,000
