What are the responsibilities and job description for the CRM performance marketing manager position at Reserve?
About ABC Labs:
Reserve is a cryptocurrency project. We want money that doesn't inflate like USD, but isn't volatile like Bitcoin. We believe the global reserve currency should be an index of the world's assets: stocks, bonds, gold, real estate, and more. That's the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.
ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.
Who You Are
Reserve is a cryptocurrency project. We want money that doesn't inflate like USD, but isn't volatile like Bitcoin. We believe the global reserve currency should be an index of the world's assets: stocks, bonds, gold, real estate, and more. That's the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.
ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.
Who You Are
- You have 4-6 years of experience in CRM and performance marketing, specifically in paid social, search, display, and DOOH.
- You have successfully managed and optimized 100k ad budgets for tech, fintech, or crypto brands.
- You're data-driven and ROI-focused, with a deep understanding of CAC, LTV, attribution models, and analytics.
- You have a proven track record of running and optimizing campaigns across Meta, Google, X/Twitter, Reddit, and programmatic display networks.
- You have experience managing DOOH (Digital Out-of-Home) campaigns, including placements in niche locations.
- You have experience monitoring and tracking all stages of the sales and marketing funnel.
- Crypto, fintech, or tech experience preferred—or at least a strong interest in learning about the space.
- Proficient project management and CRM skills utilizing tools like Hubspot and/or Monday.com.
- Located in NY or CA
- Develop and execute a multi-channel paid marketing strategy to drive awareness, engagement, and conversions.
- Manage and optimize paid campaigns across Google Ads, Meta, X/Twitter, Reddit, YouTube, display, and DOOH.
- Test and iterate ad creatives to drive engagement and optimize conversion rates.
- Oversee media buying and work with external agencies or vendors for DOOH and programmatic display.
- Set up, track, and optimize full-funnel performance metrics, from awareness to acquisition.
- A/B test landing pages and creatives to optimize conversions.
- Collaborate with the content and design team to create high-performing ad creatives.
- Develop audience segmentation strategies to refine targeting and improve efficiency.
- Stay ahead of industry trends, algorithm updates, and new ad tech developments.
- Strong expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and DSPs
- Deep understanding of web analytics, conversion tracking, and attribution modeling
- Experience working with Google Tag Manager, GA4, Looker, or similar tools
- Experience managing DOOH campaigns and understanding their impact on digital marketing
- Experience with crypto, fintech, or high-growth tech startups preferred
- Do something meaningful; Be a part of the future of stable money, helping people around the world access a safe and transparent financial system.
- Fast moving, challenging and unique business problems.
- Compensation: Competitive salary token grant.
- Stability: We have significant funding and a long financial runway.
- Purpose: ABC Labs helps people beat hyperinflation, and aims to eradicate it entirely.
