HubSpot Analyst

Position Purpose:
Design and maintain existing HubSpot systems

Job Responsibilities:

• Configure and maintain automation workflows, email templates, and forms
• Gather and document business requirements from stakeholders across marketing, sales, and customer success teams
• Document system configurations and maintain technical documentation
• Create documentation and standard operating procedures
• Offer technical support for day-to-day issues
• Lead HubSpot-related projects from requirements through implementation
• Coordinate with IT, marketing, and sales teams on system changes
• Develop and execute testing plans for new configurations
• Stay current with HubSpot updates and new features
• Conduct regular audits of workflows, lists, and properties to ensure optimal performance
• Design and implement solutions using HubSpot's tools (workflows, sequences, lists, etc.)
• Create custom reports and dashboards to track KPIs and business metrics
• Recommend process improvements based on system capabilities and best practices
• Maintain data quality and consistency across multiple HubSpot instances/portals
• Develop and enforce data governance standards for contact properties, custom objects, and workflows
• Integrate HubSpot with other business systems (CRM, marketing tools, etc.)
• Monitor data synchronization and resolve any integration issues

Job Requirements (including Education):

Required Experience:

• Advanced knowledge of HubSpot's core features including workflows, sequences, custom objects, and reporting tools
• Excellent written and verbal communication skills
• Experience with marketing automation and CRM platforms
• 3 years experience administering HubSpot, with demonstrated expertise in workflows, custom objects, and integrations
• HubSpot certifications (Marketing Hub, Sales Hub, Operations Hub)
• Proven experience in requirements gathering and documentation
• Strong analytical and problem-solving abilities
• Project management experience, particularly with technical implementations
• Knowledge of marketing and sales operations
• Bachelor's degree in Business, Information Systems, Marketing, or related field

Preferred Experience:

• Data analysis and visualization skills
• Familiarity with HTML, CSS, and JavaScript for email and landing page customization
• Familiarity with agile methodologies
• Experience developing technical documentation and training materials
• As part of the interview process, you will be asked to provide writing samples and demonstrate HubSpot skills

IND1