Account Director, B2B Marketing

Account Director – B2B Marketing, DigitalThe D.C. office of Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing background that includes ideating digital content, analyzing results, and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production.If that is you, let’s talk!What we’re looking for : Experience in integrated digital marketing strategy and executionAbility to build fully integrated marketing strategies for major campaigns, product launches, and digital assets for the world’s biggest brandsExperience in conducting research of various types such as market landscape, persona, competitor, and content researchA solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agencyExperience in the development of project plans, calendars, and workflow processesStrong client management and counsel skillsAbility to brainstorm and pitch compelling ideas for performance campaigns and projectsDeep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning, and PRStrong understanding of digital analytics, measurement, and performance-driven insightsExperience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance, or higher education, etc.) or relevant growth / performance marketing experienceBackground in demand gen, lead gen, sales enablement, ABM, and email marketingKeen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practiceThe Essentials : Thinking : Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity are a must.Communication : Speak, write and edit succinctly and compellingly.Storytelling : Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.Management : Meet deadlines, put out fires, and multi-task. Work fast and work well.Interpersonal : Collaborate well and play nice, whether it’s in a team, with other teams or independently.Passion : Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.Technical : Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM), and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.Detail-Oriented : Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.Spark : Understand what sets you apart.Growth : Recognizing where you can grow and being open to learning opportunities.Additional Responsibilities : Be the lead strategist for digital clientsBe a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client successProvide client counsel while serving as a strategic driver for client meetings and presentationsExpand the digital deliverables and offerings for our teamAssist in the development and implementation of paid, owned, and earned programsEfficiently manage client and team resources and deliverables around major campaigns and projectsWrite content briefs and develop project timelinesManage multiple projects at various stages simultaneously while managing budgets and staffing around programs and campaignsHave excellent organization and time management skillsHave very strong written and verbal communication skillsBe able and eager to quickly learn new systems, tools, approaches, and platformsEffectively manage client and team expectations around timelines, work, and deliverablesBasic Qualifications : 6-8 years of experience within the digital marketing industry with a strong understanding of integrated strategies2 years management experience leading small groups and projectsBachelor’s DegreeStrong experience with both large-scale and start-up business environments preferred#J-18808-Ljbffr