What are the responsibilities and job description for the Content Manager position at Response Labs?
We’re looking for a dynamic Content Manager who’s equal parts strategist, storyteller, and organizer. In this role, you’ll be the driving force behind planning, creating, and optimizing content across multiple platforms. Your mission? To deliver engaging, high-impact content that aligns with brand goals, connects with audiences, and drives results.
Here at Response Labs, our purpose is to Make Every Message Matter. We’re an award-winning, data-driven CRM and loyalty marketing agency delivering exceptional omnichannel campaigns for leading brands. With a collaborative mix of strategy, data science, creative, and execution, we help brands build stronger customer relationships and drive measurable results. And we’re looking for you to help us punch up that Message part!
The Opportunity
We’re seeking a passionate and versatile Content Manager to join our team. You’ll collaborate closely with our Creative, Strategy Data, Media, and Client Service Teams to craft compelling digital storytelling for brands in the Quick Service Restaurant (QSR) and Retail/Franchise industries.
From strategic messaging to punchy taglines, you’ll Make Every Message Matter while ensuring it aligns with our data-driven approach to CRM and loyalty marketing.
Responsibilities
- Content Strategy & Planning: Develop and execute content strategies that align with business objectives, marketing campaigns, and audience needs across platforms.
- Content Creation: Write, edit, and produce high-quality content for websites, blogs, social media, email campaigns, and other digital channels.
- Cross-Functional Collaboration: Partner with our Creative, Strategy Data, Media teams to ensure content supports broader campaign goals and maintains brand consistency.
- Develop key messaging, slogans, and impactful copy for omnichannel marketing campaigns, email journeys, paid digital assets, print materials, and landing pages.
- Create narratives and taglines that resonate with target audiences.
- Bring to life data-informed strategies through engaging, actionable, and creative content.
- Adapt your tone and style to match various brand voices, from playful to sophisticated.
Requirements
- 3 years of copywriting experience, preferably within CRM, loyalty marketing, or related fields. Agency experience is a plus.
- A proven track record of creating high-performing messaging across digital channels, including email marketing, social media, and web.
- A talent for crafting memorable taglines, narratives, and slogans.
- Ability to tailor content to a wide range of brand personalities and industries, particularly restaurant/FSR/QSR and Retail/Franchise.
Nice to Haves
- AI Strategy & Training experience
- Desire to learn AI
Great Benefits
- Health, dental, and vision insurance with employer contribution.
- Short-term disability coverage.
- 401k plan with matching.
- Annual performance bonus and quarterly award drawings.
- Paid vacation, sick time, and federal holidays.
- Professional training and certification tracks.
- Flexible work options, including work-from-home.
- Regular company events and volunteer outings.
- Fun, relaxed work environment and culture.
About Us
Response Labs is a team of passionate digital marketing professionals specializing in CRM and loyalty marketing. We thrive on creating meaningful connections between brands and customers to Make Every Message Matter.
Salary : $65
