What are the responsibilities and job description for the Director of Ecommerce position at Retrofete Inc.?
About the Company
Founded in 2018 by Ohad Seroya and Aviad Klin, Retrofte is a womenswear collection marked by its bold character, intricate detail, and sparkling embellishments. The New York-based label, which takes its name from a melding of synonyms for 'vintage' and 'party', channels disco era after-hours through tastefully provocative, day-and-night silhouettes.
About the Role
The Director of E-commerce role will define the vision and strategy for our digital presence, driving sustainable growth, and delivering exceptional online experiences. The ideal candidate has deep experience in the customer journey from acquisition to conversion, thrives in team leadership, excels at multitasking, and is highly organized.
Strategy & Team Management
- Develop and execute a digital commerce strategy to drive revenue growth, differentiate the brand, and meet consumer needs.
- Build and lead a high-performing ecommerce team, fostering collaboration, innovation, and a data driven approach.
- Oversee all email marketing, SMS campaigns, and loyalty programs to drive long-term customer engagement, retention, and revenue growth.
- Align with cross-functional teams on product launches, promotions, and key initiatives.
- Manage external partnerships for web development, UX / UI, and technology solutions.
- Leverage data analytics to track KPIs, refine strategies, and improve performance across websites and phone apps.
- Identify new revenue streams, including international expansion, and marketplace opportunities.
User Experience
Marketing & Growth
Requirements