Lead Engagement Specialist

Job Details

Job Location

FL Miami - Miami, FL

Description

Position: Lead Engagement Specialist

Position Summary:The Lead Engagement Specialist is responsible for nurturing leads throughout the sales funnel for both SMB and Enterprise segments. The role ensures that leads are properly managed, aligned with sales goals, and supported through targeted engagement strategies. Additionally, this role oversees social media strategies for SMB, Enterprise, and Sales, crafting and posting content that drives engagement and supports lead generation. The Lead Engagement Specialist will collaborate closely with the Demand Marketing Manager and other team members to optimize lead flow and improve conversion rates.

Responsibilities:

• Develop and implement lead nurturing strategies that guide prospects through the sales funnel.
• Ensure proper lead handoff to sales teams based on funnel stage and qualification criteria for both SMB and Enterprise segments.
• Build automated lead nurturing workflows to maintain consistent and effective communication with leads.
• Monitor the progression of leads and analyze where improvements can be made to improve conversion rates.
• Oversee and manage social media strategies for SMB, Enterprise, and Sales, ensuring content aligns with the company's brand and messaging.
• Create, schedule, and post engaging content that supports lead generation and brand awareness.
• Collaborate with the marketing team to create social media campaigns that align with overall marketing and sales goals.
• Monitor social media metrics and adjust strategies as needed to increase engagement and lead generation.
• Ensure alignment between marketing-generated leads and sales needs, improving lead quality and sales conversion rates.
• Act as the liaison between marketing and sales, ensuring that marketing campaigns are effectively driving leads that align with sales goals.
• Track and report on the performance of lead nurturing efforts and make data-driven adjustments to optimize performance.
• Work closely with the Demand Marketing Manager to align lead engagement strategies with broader marketing initiatives.
• Provide insights on lead engagement to inform future campaigns and social media strategies.
• Track lead engagement performance and report metrics to the Demand Marketing Manager.
• Identify opportunities to optimize lead engagement strategies based on performance data.
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3 years of experience in lead generation, lead nurturing, or sales support roles.
• Proven experience in managing social media strategies for businesses, preferably in both SMB and Enterprise environments.
• Strong understanding of sales funnels, lead qualification, and customer relationship management systems (e.g., HubSpot, Salesforce).
• Excellent verbal and written communication skills.
• Ability to work cross-functionally with sales and marketing teams to ensure alignment and success.
• Experience with marketing automation platforms and social media management tools (e.g., Hootsuite, Buffer).
• Strong analytical skills and ability to track and optimize lead engagement and social media metrics.
  
  
  

Metrics for Success:

• Lead Nurturing Success
• Social Media Engagement
• Sales Alignment
• Performance Reporting
• Campaign Feedback
• Workflow Implementation
• Improved Lead Quality