The Director of Brand & Communications is a key leadership role responsible for shaping and elevating the brand identity and communication strategies for Revalize and its portfolio of products. This role will manage and direct all internal and external communications and ensure all brand elements align with business goals and foster a positive reputation. This dynamic position requires a creative thinker who can uphold brand integrity across all channels while embracing insightdriven expertise to boost awareness and engagement through effective internal and external communication.
Requirements :
- Brand strategy and development :
Develop and implement a comprehensive brand strategy that aligns with business goals and enhances brand equity.
Define brand positioning messaging and visual identity and ensure consistency across all touchpoints.Continuously evaluate and refine brand strategy based on feedback performance data and market trends.Creative strategies and direction :Lead the creative direction for all marketing initiatives ensuring alignment with brand strategy and marketing objectives.
Oversee the development of creative concepts and assets across various channels and programs including digital video and events.Corporate CommunicationsLeverage social platforms to engage stakeholders share key messages and manage the companys online reputation.
Craft effective internal communication strategies to engage employees drive company culture and ensure alignment with business goals.Create and implement crisis communication plans manage media inquiries and respond to emergencies swiftly as needed.Work with Csuite executives to shape communication strategies and align messaging with corporate vision.Familiarity with tools and analytics to measure social engagement and track corporate communications effectiveness including social listening and share of voice tracking.Public Relations :Develop PR strategies to build brand awareness and manage reputation.
Oversee PR agency relationships.Budget management :Develop and manage the budget for brand and creative initiatives ensuring efficient allocation of resources.
Partner with other functions to monitor spending and ROI making datadriven recommendations for budget adjustments as needed.Team development :Design build and lead a highperforming team.
Foster a commitment to company values and culture.Qualifications :
7 years of experience in marketing with a minimum of 2 years in marketing leadership roles within B2B / SaaS companies.5 years of experience in brand management creative direction and communications with a proven track record of success in B2B brands across smaller startups and global brands.Background with leading creative agencies or significant experience marketing in technology or fastpaced scaleup environments.Demonstrated ability to dive deep in understanding category and products audiences and the competitive landscape.Excellent writing and editing skills for crafting press releases speeches internal memos and other communications materials.Knowledge of top creative design & collaboration tools and digital platforms.Strong strategic thinking and creative skills with the ability to translate business goals into compelling brand narratives and content assets.Experience managing higher performing crossfunctional teams and working closely with departments such as marketing legal and HR.Additional Information :
All your information will be kept confidential according to EEO guidelines. Qualified applicants will be asked to complete a 30minute online assessment as a part of your application. The official working time zones are EST for US employees and CET for EMEA employees.
Remote Work : Employment Type :
Fulltime
