What are the responsibilities and job description for the Revco Lighting & Electrical Supply, Inc. is hiring: Marketing Coordinator in Sou position at Revco Lighting & Electrical Supply, Inc.?
Function : To provide critical support in executing marketing initiatives, managing administrative responsibilities, and enhancing customer engagement.
Duties and Responsibilities :
Campaign Management
Collaborate on planning and executing marketing campaigns, including email marketing, social media, digital and print advertising.
Ensure overall brand consistency and messaging by maintaining merchandising and display material for each branch and counter locations.
Coordinate and maintain a calendar of marketing events and advertisement schedules.
Support the management of annual Co-Op budgets, including invoice submissions and vendor communications in collaboration with the Sales Manager
Conduct research to identify market trends, customer needs, and competitive analysis to inform marketing strategies.
Content Development and Social Media
Develop and manage content for marketing materials such as brochures, newsletters, and website updates.
Post and interact on Revco’s social media platforms and maintain a regular content schedule.
Utilize various modes of communication available, such as mobile push-notification, email lists, phone messages, digital counter displays and TV’s, to convey relevant announcements to our customer base.
Event Coordination
Support the organization and execution of onsite and off-site events such as counter-days, trade shows, product demonstrations, and other promotional events.
Facilitate community donations, sponsorships, and charity events as directed.
Customer Engagement and Administrative Support
Manage customer relations by engaging with customers via social media, email correspondence, and website requests.
Maintain and update customer databases, track marketing metrics, and prepare reports on campaign performance.
Oversee administrative tasks such as scheduling meetings, coordinating with vendors, and managing marketing supplies.
Competencies :
3-5 years of experience in digital marketing, project management, or a related field preferred.
Excellent communication, organizational, and project management skills.
PC / proprietary proficiency for data entry and utilization of business application software including web browsers, internet search engines, email and calendar use, familiarity with the MS Office suite, and database searches.
Proficiency in Adobe Photoshop is required.
Familiarity with website design and video editing software is a plus.
Strong foundation in data analytics and the ability to derive actionable insights from metrics.
Ability to work independently with minimal supervision.
Reports to : Director of Sales & Operations.
Coordinates with the General Manager, Sales Managers, and IT Manager weekly to ensure marketing goals are aligned with Company Vision.
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