What are the responsibilities and job description for the International Brand Marketing Manager – hybrid position at Revel IT?
Job Description
We are looking for a dynamic and innovative International Brand Marketing Manager to help grow Brand awareness and consideration internationally of our client’s streaming service. Reporting temporarily to the VP, International Marketing while the Sr. Director, International Brand Marketing is on maternity leave, this role on the streaming marketing team will help define and execute our international brand marketing strategy across all its territories.
NYC, hybrid, flexible on how often onsite meetings will be required, likely a couple of days / month on average
Hours : 9 : 30am to 5 : 30pm, however they will need to join some meetings with Europe starting at 8 : 30am eastern which they will adjust their schedule accordingly
About the Role :
This Brand Manager will manage the planning and execution of brand and content marketing campaigns, in collaboration with the US Domestic brand team.
We seek to hire a marketing professional with experience in developing marketing strategies with strong background in brand and content, while elevating executional excellence both internally (strategies, presentations, memos, cross-functional collaboration) and externally (campaigns, creative assets).
The candidate will support full end to end content marketing strategies across brand; for top to mid of the funnel / brand metrics improvement and low funnel / growth performances based on rapid experimentation and validated learning.
As international Brand Manager, the candidate will be working to ensure the right execution of a global strategy but also to strengthen our global brand approach and positioning.
The candidate also needs to be familiar with data management and data science to consume data — passionate about measuring performance and understanding what drives consumer behavior with the experience to turn those learnings into action.
In this role, the candidate will be joining a fast growing, quickly evolving organization, where the ability to wear many hats and help on many fronts will be crucial.
Responsibilities :
Manage innovative brand and content campaigns that can be optimized and adapted across all international territories including current and new launch markets
Support with all aspects of marketing strategy development, building the plan, campaign briefing, execution, post-launch analysis
Coordinate & consolidate efforts across cross-functional international marketing teams to ensure 360-approach to campaigns in support of customer acquisition, engagement and retention efforts
Work alongside central Creative Team and agencies on development of all campaign assets and support key stakeholders
Drive cohesion and alignment of content and brand initiatives across all international territories and among cross-functional teams via local, international and global agenda-driven marketing meetings
Use data and insights to inform brand strategies and campaigns while delivering measurable brand and performance metrics
Implement, and enforce brand identity, positioning and usage guidelines to ensure consistency across all territories through marketing communications (brand and verbal identity)
Manage brand marketing budgets for international
That’s why we want you to have :
Bachelor’s degree in a relevant field
Background and experience in the Media / Tech industry or Streaming and Digital environments
4 years of experience in direct-to-consumer marketing with a proven track record of managing and executing 360-degree marketing campaigns
Experience working in brand and content in a high-volume, fast-paced environment collaborating with cross-functional teams as well as internal and external partners
Experience working at an international level (across multiple geographic markets) in a matrixed consumer or content-based business is a plus
Experience in cross-platform marketing, performance media and / or overall marketing & distribution partnership
Clear understanding of the Streaming market and future trends
Excellent data analysis and data-based decision-making skills
Experience in handling marketing budgets in co-operation with external agencies
Ability and flexibility to adapt to changes in schedules and delivery
Creative problem-solving ability
The candidate has a track record of creativity, operational excellence and using analytics to drive results.
This person must also have strong written and verbal communications skills, a passion for brand, content, and strong cross-functional collaboration skills.
We do not require previous international experience, however this is a plus.
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