REVELxp - Director, CRM & Customer Data Strategy

Description

REVELxp is the national market leading company in game day experiences and hospitality.

Our team, with beginnings in ISP Sports and 35 years of leadership in the sports & entertainment industry at the helm, has worked hard to build the fastest growing company in the game day experience space in America. We are growing at a rapid pace and are looking for goal-oriented, high-energy individuals to join our team!

REVELxp is on a mission to revolutionize the sports and entertainment industry. Our team works with more than 100 major teams and sporting events, hosting millions of fans, and participating in thousands of events annually.

We created REVELxp to reimagine and redefine game day with memory-making experiences that ignite fan passion, drive attendance, and build loyalty for sports and entertainment brands across the world. This is why jobs here at REVELxp offer countless ways to create memorable experiences - from hospitality to operations to revenue generation. Our fast-paced, fun environment is what helps us create true partnerships with the professional sports properties we work alongside. The REVELxp team seeks to grow with innovative self-starters who want to be a part of reshaping fan experiences across the nation.

Description

Are you a data-driven professional with a passion for systems, process and making an impact in a fast-paced startup environment? We’re seeking a Director of CRM & Customer Data Strategy to oversee of our customer data ecosystem and own the sales and marketing strategies that will drive efficient, accelerated growth. This role is perfect for someone who thrives on solving complex problems, loves working autonomously, and is excited about laying the foundation for long-term growth.

WHAT YOU’LL DO

As the Director of CRM & Customer Data Strategy, you will be responsible for the following:

• CRM Strategy and Management: Lead the company’s customer data and CRM system strategy to optimize sales and marketing.
  • Spearhead setup and implementation of CRM as part of company tech stack.
  • Define processes for CRM and customer data across company (sales, marketing, client services, etc.), collaborating with divisions to support business objectives and ensure adoption.
  • Oversee integration of CRM with necessary systems in tech stack such as ERP, marketing platforms, ecommerce, sales       enablement, and other tools.
  • Identify and oversee implementation of workflow automations to drive operational efficiencies, enhance marketing and customer experience, and maximize sales 
• Lead Scoring and Qualification: Develop and manage a lead scoring system within CRM to prioritize and qualify leads for sales.
• Data Segmentation and Targeting: Develop strategies for effective audience segmentation and targeting to support marketing and sales efforts.
• Analytics and Reporting: Analyze data to assess the success of projects, campaigns and business initiatives, and create dashboards to monitor key metrics, growth trends, and insights over time.
• Sales Activity Tracking & Reporting: Collaborate with divisional sales leaders to track and analyze sales activities, glean insights, and improve processes and forecasting.
• Data Integrity and Management: Work closely with system administrator(s) to maintain and enforce accurate, clean, and up-to-date customer data across all systems, enforcing best practices for data hygiene and governance. 
• Cross-Functional Collaboration: Partner with teams across business divisions, marketing, sales, and operations to ensure data alignment and meet organizational goals.
• Startup Problem-Solving: Adapt to a fast-paced, unstructured environment, wearing multiple hats and developing      innovative solutions as the business evolves.

WHY JOIN US

Autonomy: You’ll have the freedom to shape our data strategy and build systems from the ground up.

Impact: Play a key role in scaling a startup, influencing decisions, and driving growth.

Growth: Opportunity to develop your career as we expand, with the chance to make a tangible impact on our success.

Excitement: Join a passionate team, embrace the energy of a startup, and work on meaningful projects that make a difference.

REVELxp is an equal opportunity employer that values diversity. All employment is decided on the basis of qualifications, merit and business need. All candidates must be authorized to work in the United States and successfully pass a criminal background check.

Requirements

WHAT WE’RE LOOKING FOR

Experience: 7 years in CRM management, data analysis and sales support; experience with systems like NetSuite, Salesforce, Klaviyo or similar platforms.

Skills & Qualifications: Strong understanding of data flows, system integrations, and CRM setups; knowledge of customer acquisition and retention strategies

Analytical Mindset: Expertise in data analysis, segmentation, and performance measurement; ability to translate data into actionable insights.

Leadership: A self-starter with the ability to manage projects independently, set a vision for data strategy, and influence cross-functional teams.

Startup Mentality: Comfortable working in an unstructured, fast-moving environment, with the ability to adapt, learn quickly, and find creative solutions to challenges.

Communication: Excellent written and verbal communication skills, with the ability to present data and insights in a clear, concise manner.

Autonomy and Ownership: A go-getter who thrives on owning projects and making an impact.