Manager, Search Engine Optimization (SEO)

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Summary:

The SEO Manager will be responsible for developing and implementing search engine optimization (SEO) strategies to increase website traffic and improve search engine rankings. The ideal candidate will have a strong understanding of SEO principles and practices, as well as experience with keyword research, content optimization, link building, and technical SEO.

The SEO Manager will be involved in technical development to ensure that tracking is in place, a baseline is established, and continuously report on the health of SEO throughout the execution of a given initiative. He or she will work closely with our SEO agency and cross-functional teams to drive organic search growth.

This position requires a commanding knowledge of Enterprise Search Analytics with expert experience in SEMRush, Google Analytics, Google Search Console, Google Trends, and other relevant SEO data platforms. This role will be responsible for producing reports as it pertains to the channel and site performance. A successful candidate will be well versed in Excel and other data crunching/visualization tools and is driven to understand how consumers’ search behavior affects the competition while identifying opportunities for Revlon brands to capture more organic search traffic to the sites.

Essential Duties & Responsibilities:

• Develop and implement SEO strategies that align with the company's marketing goals
• Conduct keyword research to identify the most relevant and popular keywords for the company's target audience
• Optimize existing website content for search engines, including title tags, meta descriptions, and headers
• Build reports and dashboards that will be shared across the organization
• Works cross-functionally (particularly with the digital teams)
• Assists with audits of site to ensure proper construction/maximized visibility
• Works with the brand and channel teams to establish goals, objectives and strategies for campaigns.
• Can assist in QA of digital properties as it pertains to SEO.
• Provides data-driven recommendations to increase traffic for brand websites; provides strategic traffic analysis for site enhancements.
• Connects current data insights/tactics with longer-term strategy objectives.
• Is proactive and stays abreast the latest search trends and algorithmic changes.
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Manage 3rd party vendors as it pertains to the Enterprise toolset.
• Experience & Education:

Education

• BA/BS in Mathematics, Web Development, Information Technology, Information Systems or related disciplines or a certification in web analytics.

Experience

• 5 years of experience working in SEO, and a demonstrable understanding of SEO best practices
• A proven track record of successfully implementing SEO strategies and obtaining results

Competencies

• SEO and/or relevant Online Marketing experience

Milestones

• Has shown the ability to analyze data and glean relevant insights to guide the business.
• Has presented information/technical strategy clearly to different stakeholders (in writing and verbally).
• Has demonstrated emerging relationship skills.
• Has developed a good working knowledge of the SEO process, terms, toolsets and strategy.
• Has advances skills in SEO analytical tools (e.g., BrightEdge, Conductor, seoClarity, MajesticSEO, Screaming Frog, Google Search Console, Google Analytics, etc.).

#LI-AH1 #LI-Hybrid

The base pay range for this position is $100,000 and $125,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

This role is eligible for an annual bonus based on company performance.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)