Demo

Search Engine Optimization Manager

The Fountain Group
New York, NY Contractor
POSTED ON 2/21/2025
AVAILABLE BEFORE 3/20/2025

OVERVIEW

  • The SEO Manager will develop and execute SEO strategies that drive sustainable organic traffic growth to the Garnier US website.
  • This role will involve conducting thorough keyword research and optimization; executing content strategies; and implementing technical SEO improvements; among other areas.
  • Collaboration with brand marketing teams and copywriters, as well as performance reporting and monitoring, are key aspects of this position.


JOB RESPONSIBILITIES

  • Develop and implement effective search engine optimization (SEO) strategies to drive organic traffic to the Garnier US website and maximize its online presence; achieve 30% YoY growth in organic traffic
  • Conduct thorough keyword research using SEO tools to identify optimal target keywords and phrases for website content; achieve 30% YoY keyword SERP ranking and 20% keyword page 1 queries
  • Collaborate with brand marketing teams and copywriters to produce keyword-rich blog and web content optimized for organic search visibility
  • Optimize website content, meta data, tagging infrastructure, internal links, and URLs to maximize search engine crawlability and build website’s authority
  • Execute link-building initiatives to drive qualified traffic from reputable sources
  • Identify technical SEO issues and enhancement opportunities, and collaborate with web development team to implement solutions
  • Explore innovative emerging SEO trends, automation opportunities, and technologies to further enhance our SEO efforts, such as Google AI Overviews
  • Effectively manage our internal SEO agency partner to maximize SEO efforts, synthesizing optimization recommendations and scaling opportunities through monthly reporting
  • Perform SEO audits, competitive analyses, and benchmarking to identify opportunities for improvement and stay ahead of competitors in SERP rankings
  • Opportunity for growth and scope expansion beyond SEO over time, including projects in digital product management, merchandising, and design/creative areas


REQUIRED QUALIFICATIONS

  • A bachelor’s degree in marketing, digital marketing, or a related field
  • 5 years of experience in an SEO-focused role with a proven track record of increasing organic traffic and improving search rankings
  • In-depth knowledge of SEO best practices, search engine algorithms, ranking methods, and digital marketing trends
  • Strong understanding of and interest in the US beauty search landscape
  • Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs
  • Strong analytical skills and the ability to synthesize performance of SEO strategies to make data-driven decisions
  • Strong project management skills to handle multiple SEO initiatives simultaneously
  • Interest in AI tools and automation technologies
  • Basic understanding of website UX, HTML/CSS, Javascript, and link-building strategies


PREFERRED QUALIFICATIONS

  • Familiarity with social media marketing and its impact on SEO
  • Experience with SEO testing and experimentation
  • Previous experience in the beauty industry
  • Native proficiency in Spanish


Pay Rate: $49.43


Hybrid Schedule: 3 days/week onsite; 2 days/remote

Salary : $49

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