Senior Manager, Marketing

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Senior Marketing Manager

Location: New York, NY

Role Overview:

As our Senior Marketing Manager, you’ll be at the forefront of driving our go-to-market strategies. You’ll be the mastermind behind our product launches & campaigns, ensuring they not only meet but exceed market expectations. Get ready to wear multiple hats, collaborate with cross-functional teams, and have a blast while doing it!

If you live and breathe beauty, products, social media, and innovative marketing strategies, this role is for you!

Key Responsibilities:

• Strategic Planning: Ability to develop long term marketing strategies that align with our brand vision and business goals.
• Market Analysis: Conduct market research to identify trends, customer & consumer needs, and competitive landscape.
• Project Management: Ability to manage multiple projects simultaneously, ensuring they are completed on time and within budget.
• Go-to-Market Guru: Develop and execute go-to-market strategies that make our product launches unforgettable. From pre-launch buzz to post-launch analysis, you’ll be the go-to person working with cross-functional teams.
• Cross-Functional Collaborator: Work closely with global/innovation team, sales, and creative teams to ensure seamless execution of marketing campaigns.
• Sales Acumen: Proficiency in analyzing sales data to identify trends, opportunities, and areas for improvement that inform marketing strategies and drive revenue
• Financial Analysis: Proficiency in analyzing financial information, budgets, and ROI to make informed marketing decisions.
• Data-Driven Decision Maker: Use analytics and market research to drive strategic decisions and optimize marketing efforts. Numbers are your best friend!
• Brand Storyteller: Craft compelling narratives that resonate with our target audience and elevate our brand presence.
• Customer Advocate: Keep the customer at the heart of everything you do. Your mission is to create experiences that delight and engage.

• Content Creation: Collaborate with creative teams to produce engaging content that resonates with our audience.
• Performance Metrics: Monitor and analyze campaign & new product performance, providing insights and recommendations for optimization.
• Trend Spotting:Stay ahead of market trends and consumer behavior to keep our brand at the forefront of the beauty industry.
• Competitive Intelligence:Maintain a deep understanding of the competitive landscape to identify opportunities and threats.

• Model in the Making: Inspire and mentor early in career talent to achieve their best work.

What You’ll Bring:

• Experience: 7 years in marketing, preferably in the beauty industry.
• Education: BS degree in Communications, Business or Marketing, or related degrees
• Digital Savvy:Proficiency in digital marketing tools and platforms (Google Analytics, SEO, SEM, social media). Strong knowledge of digital and social media landscape and channels, including influencer networks.

• Creativity: A flair for innovative thinking and a passion for beauty trends.
• Analytical Skills: Ability to interpret data and translate it into actionable strategies. Familiarity with IRI/Nielsen.
• Market Insight: Strong interest in market trends, competitive landscape, and consumer behavior.
• Curiosity: Knowledge in all areas of marketing with a passion to understand and learn more especially about our business, the consumer, and how we can grow together.

• Clear Communication: Ability to effectively communicate & collaborate through multiple platforms and forums, including meetings, email, & over phone.

• Self-Starter: Ability to innovate, develop and execute against all product initiatives working collaboratively as well as independently.

• Leader & Team Player: Strong team management, project management and interpersonal skills.

#LI-TF1 #LI-Hybrid

The base pay range for this position is $130,000 and $155,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

This role is eligible for an annual bonus based on company performance.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.