Enrollment Management CRM Specialist

Salary Grade / Rank 10NC Proposed Starting Salary Range 65,000-70,000 Benefits Full-time employee benefits include: Comprehensive Health Benefits and Rewards for Wellness Incentives Generous Paid Time Off Family/Parental Leave Tuition Waivers at RIC, CCRI & URI Retirement Plan Long-term Disability Coverage Variety of voluntary add-on’s For a complete listing, visit: http://www.employeebenefits.ri.gov/benefits/new/index.php FLSA Exempt Branch of Service non-classified AA / ADA Statement As an Affirmative Action/Equal Opportunity institution that values and is committed to inclusion and to expanding the diversity of its faculty and staff, the College invites members of protected classes, including minorities and persons with disabilities, to identify themselves as such at the time of application. Position Information Position Title Enrollment Management CRM Specialist Career Ladder Eligible? No Career Ladder Path N/A Department Name Enrollment Management Full Time / Part Time full-time Scheduled Work Week / Hours / Area 35 hours/week. Academic or Calendar Year calendar Number of Employees Supervised 0 Position Overview Enrollment Management at Rhode Island College is made up of the Offices of Admissions Outreach and Recruitment, the Admission Campus Visit Experience, Financial Aid, and Registrar. In collaboration, these areas work cohesively to recruit, enroll, and retain the College’s undergraduate student populations. The Enrollment Management CRM Specialist will develop, execute, and analyze communication campaigns to support the College’s enrollment goals. In addition, they will assist with the implementation of marketing and communications strategies for print, web, email and SMS communication to support the College’s recruitment and retention efforts. Founded in 1854, Rhode Island College is a distinctive regional college personalizing education for undergraduate and graduate students. As Rhode Island’s first institution of public higher education, RIC is a leading regional comprehensive college, serving approximately 6,000 undergraduate and graduate students through its five schools: the Faculty of Arts and Sciences, the Feinstein School of Education and Human Development, the School of Business, the School of Nursing and the School of Social Work. The 180-acre campus is located in beautiful, historic Providence, Rhode Island’s capital. Providence has been ranked as one of the top “hippest cities” in the U.S. and has a growing and diverse high-tech economy, offering close proximity to Boston and New York City. Rhode Island College’s approximately 300 full-time dedicated faculty, 89% of whom hold terminal degrees in their specialization, engage students in learning, research, and career attainment. RIC’s innovative curriculum and co-curricular activities foster intellectual curiosity and prepare an educated citizenry for responsible leadership. The RIC student body is 68% female, 32% students of color, and approximately 50% first-generation college students. With an average class size of 20 students and a 14:1 student-to-faculty ratio. Rhode Island College students have the opportunity to participate in research, internships, and international and domestic study-away programs to advance their learning and goals. With the goal of preparing students to be engaged citizens, as well as meeting state and regional needs for today’s workforce and tomorrow’s leaders, RIC ensures that students have the support, skills, and opportunities necessary to learn and thrive. Rhode Island College offers an extraordinary collegiate experience with top-notch academic programs, active learning in the classroom, significant experiential learning opportunities beyond the classroom, and state-of-the-art facilities. A member of the Little East Conference, Rhode Island College’s intercollegiate athletic programs are ranked in the top 30 percent nationwide. Rhode Island College highly values candidates who are adept at communicating with and meeting the needs of today’s diverse college communities. Successful candidates will possess the cultural competency and the emotional agility to respond to issues of diversity and inclusion while advancing the College’s strategic pillar of Inclusive Excellence. Primary Purpose The Enrollment Management CRM Specialist will support a full range of enrollment activities including new-student recruitment, retention, on-and off-campus event programming, and enrollment services through the integration and execution of the College’s Customer Relationship Management system SLATE, as well as other enrollment technologies. The Enrollment Management CRM Specialist will serve as a SLATE Captain, guiding and assisting with delivering the ongoing implementation and project management of Technolutions SLATE CRM for the Office of Undergraduate Admissions. , The Enrollment Management CRM Specialist will collaborate with enrollment services (admissions, financial aid, registrar, bursar, etc.) on the development, execution, and analysis of communication campaigns, and will assist with the implementation of messaging for print, web, email and SMS communication strategies to support recruitment, retention, registration, enrollment services and enrollment event programming. The position will assist with the development, and maintenance of the enrollment management communications calendar, as well as serve as a contributor to the college’s strategic enrollment management plan Essential Duties Guide and manage the ongoing implementation and project management of SLATE CRM, as well as other related enrollment technologies. Assist with the creation and development of communication strategies for prospective students, and other audiences (families, school counselors, etc.) in SLATE CRM and other related enrollment technologies. Collaborate on the creation, management and execution of electronic, SMS, digital, and print campaigns to support recruitment, retention and engagement. Maintain enrollment services web content and make recommendations for updates. Assist with writing and editing content for enrollment publications, as well as electronic communication campaigns. Assist with creating and maintaining a strong social media presence for enrollment management. Generate reporting and analysis to measure the effectiveness of all initiated marketing and communication campaigns. Collaborate with team leaders, such as the (Associate Director of Admissions Marketing and Communications) and the (Director of Admissions Campus Visit Experience) to support the execution of lead outreach, inquiry engagement, application generation, conversion and yield messaging; and the associated setup and communication for enrollment events in SLATE. Collaborate with other administrative offices, academic departments, committees and college personnel to effectively support student recruitment and enrollment – specifically Communications and Marketing and New Student Programs. Develop a working knowledge and remain current on all College recruitment messages, facts, and policies. The College requires that all applicants and employees be able to perform the above essential duties of the job and will explore reasonable accommodations for individuals with documented disabilities in accordance with ADA requirements. Occasional Duties Attend professional development workshops and conferences when required. Participate in recruitment travel. Participate in evening and weekend events. Perform other duties and responsibilities as assigned by the Dean of Enrollment Management. Required Skills, Knowledge, and Abilities Must have demonstrated experience working with SLATE CRM Demonstrated project management experience. Demonstrated experience developing and executing complex, integrated communication and marketing campaigns. Must have demonstrated public relations skills and the ability to work independently and as part of a team. Excellent oral and written communication skills are required and candidates must demonstrate acute attention to detail, strong organization and problem-solving abilities. Flexibility, dedication, initiative, confidentiality, and the ability to learn are expected. Demonstrated ability to organize work assignments for timely completion. Willingness to work non-standard hours, including some evenings and weekends. Ability to travel in-state and out-of-state evenings and weekends. Demonstrated ability to prepare and deliver presentations before small, medium, and large groups, and demonstrated ability to work with diverse groups/populations. Required Qualifications Education: Bachelor’s degree Preferred Qualifications Master’s degree. Demonstrated experience serving on a CRM project team (i.e., implementation, ongoing enhancements, customizations, etc.). Demonstrated experience working with enrollment technologies and other marketing automation platforms. Experience in a competitive admission setting or equivalent experience in a marketing role. Demonstrated experience creating content and managing social media platforms. Bilingual in English/Spanish (fluent in speaking and writing). Environmental Conditions The incumbent is not substantially exposed to adverse environmental conditions. Frequent lifting of boxes of informational material weighing approximately 35 pounds each. Supplemental Questions Required fields are indicated with an asterisk (*). * Do you have an earned bachelor's degree? yes no * Do you have demonstrated experience working with SLATE CRM? Yes No Applicant Documents Required Documents Resume Cover Letter

Salary : $65,000 - $70,000