What are the responsibilities and job description for the Product Marketing Specialist position at RIB Software?
Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.
With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.
We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.
Find out more at RIB Careers.
Job Title: Product Marketing Specialist
Location: Alpharetta, GA
Employment Type: Full-time - Hybrid
Key Responsibilities
RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
Come and join RIB to create the transformative technology that enables our customers to build a better world.
With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.
We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.
Find out more at RIB Careers.
Job Title: Product Marketing Specialist
Location: Alpharetta, GA
Employment Type: Full-time - Hybrid
Key Responsibilities
- Develop a deep understanding of assigned products, their target audience, and the challenges they solve.
- Own the go-to-market strategy, ensuring accurate and engaging messaging that speaks to potential customers.
- Create high-impact content including sales enablement materials, product pitches, video scripts, case studies, and lead magnets.
- Collaborate with the regional marketing team to drive awareness through campaigns, events, and digital channels.
- Support marketing events including trade shows, conferences, and webinars to enhance product visibility and engagement.
- Analyze customer feedback and market trends to shape product positioning and recommend enhancements.
- Drive customer acquisition and retention, optimizing messaging for subscription models, upsells, and add-ons.
- Partner with product management and strategy teams to maintain competitive analysis and develop market insights.
- Be the brand’s product ambassador, engaging in and supporting thought leadership and strategic calls to action.
- Minimum of 3 years of product marketing experience, ideally in SaaS, construction tech, or related industries.
- Strong understanding of B2B marketing, positioning, and storytelling for technical products.
- Experience with market research, competitive analysis, and sales enablement.
- Exceptional writing, communication, and presentation skills.
- Ability to work in a fast-paced environment, managing multiple projects and deadlines.
- Data-driven mindset with a passion for optimizing campaigns and messaging.
- Positive attitude and team player mentality, eager to contribute and support the broader marketing and sales efforts.
- Excellent organizational and multitasking abilities, capable of handling multiple concurrent assignments with efficiency.
- Self-motivated and proactive, with a passion for continuous improvement and problem-solving.
- Strong teamwork and collaboration skills, with the ability to work across multiple departments, including product, sales, and regional marketing.
- Ability to travel as needed to support trade shows, conferences, and other marketing events.
- Preference for candidates based in the Atlanta area, though remote candidates will also be considered.
- Experience with marketing automation platforms is highly regarded.
- Familiarity with Salesforce or other CRM platforms is a plus.
RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
Come and join RIB to create the transformative technology that enables our customers to build a better world.
