What are the responsibilities and job description for the Director of Digital Marketing - Brea, CA position at Ride Aventon?
Aventon is the first e-bike company designed for the real world. Producing versatile and inclusive products, we believe every ride is an opportunity for you to change how you experience the world. Our team of passionate creators, out-of-the-box thinkers, and go-getters strive to inspire people to get moving and discover the joy that comes through motion.
We are ecstatic over your interest in the global, innovative, and electrically-charged change that is Aventon.
The Role :
Aventon is a leader in the eBike industry, committed to revolutionizing urban mobility and transforming the way people enjoy outdoor riding by creating innovative, eco-friendly, and accessible transportation solutions for a sustainable future. We are seeking a talented and experienced Director of Digital Marketing to join our team and drive online sales and expand our digital presence. An ideal candidate will have solid analytical skills, a focus on efficiency, and a proven track record of adapting to new technology including leveraging AI tools. If you have a strong background in building and leading digital marketing teams and a solid understanding of brand methodology and brand experience, we want to hear from you!
We are accepting candidates located in the greater Bellevue, WA area or greater Orange County, CA area.
Responsibilities :
- Develop and implement comprehensive growth strategies, focusing on customer acquisition, engagement, retention, and revenue generation.
- Utilize data-driven decision-making to analyze performance data and develop KPIs to assess the effectiveness of campaigns and strategies, adjust as needed, and report on results to senior management.
- Oversee the planning, execution, and optimization of paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
- Develop and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to increase organic and paid search visibility.
- Collaborate with cross-functional teams, including product development, marketing, operations, and customer support, to create integrated marketing campaigns and ensure brand consistency across all touchpoints.
- Implement omni-channel marketing strategies to create a seamless and consistent customer experience across all touchpoints.
- Manage and coordinate projects, ensuring timely completion and effective communication among stakeholders.
- Monitor industry trends, consumer preferences, and technological advancements to ensure that growth strategies remain current and effective.
- Drive innovation and experimentation in marketing tactics to stay ahead of the competition and achieve maximum ROI.
- Build and manage a high-performing growth team, providing guidance, mentorship, and performance evaluations for team members.
- Foster a strong team culture by utilizing effective team building and leadership skills.
- Understand and incorporate brand methodology and brand experience in growth strategies. Operations and brand management experience is a plus, as it will aid in understanding the overall business processes and contributing to the company's growth.
- Develop and maintain relationships with key business partners, negotiate contracts, manage budgets, and oversee the delivery of products or services to other businesses.
- Collaborate with the sales team to develop and execute B2B marketing initiatives that drive revenue growth.
- Develop and execute D2C marketing initiatives that drive revenue growth.
Qualifications :
Keys to Success :
157,000 - $203,000 a year
EQUAL EMPLOYMENT OPPORTUNITY :
Ride Aventon, Inc. ("the Company" or "Aventon") is proud to be an Equal Opportunity employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local laws. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources Department at [redacted].
This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described and may be amended at any time at the sole discretion of the Employer.
Salary : $157,000 - $203,000
