What are the responsibilities and job description for the Digital Marketing Specialist position at Ridgeview Construction?
Ridgeview Construction is a leader in responsible home building. Our company culture emphasizes sustainability and corporate citizenship. We offer an unpaid internship in our sales & marketing department for students with a major in marketing or entrepreneurial skills. This internship provides an opportunity to gain credits towards your degree while applying theoretical knowledge in a real-world setting.
Job Responsibilities
The successful candidate will contribute to the development of a solid marketing strategy, focusing on identification of new client demographics and research of outside and inside sources. Key messages for each targeted group need to be developed based on the identified demographics. Additionally, the candidate will identify communication tools to reach the targeted audience.
- Analyze data to determine client demographics.
- Develop key messages aligned with the product lines and client demographics.
- Recommend communication tools to reach the targeted audience.
- Contribute to the development of innovative ideas.
Qualifications
- Data analysis and interpretation skills.
- Understanding of consumer marketing concepts.
- Organizational management and time management skills.
- Ability to present innovative ideas.
- Knowledge of small business challenges.
