Brand Videographer

Brand Videographer

Overview

Right Rope’s in-house Brand Videographer excels at cinema-style visual storytelling and is passionate about using their gift to make a big impact in a growth-focused company. The Brand Videographer will play an active role in shaping and elevating the company’s digital brand with a primary focus on creating long and short form video content (including graphic design for thumbnails), and shooting / editing product photography.

The Brand Videographer will work side-by-side with Right Rope’s founders and team lead to co-develop the brand story, content strategy, and video pre-production planning. The Brand Videographer will then master-mind and perform all aspects of video production, editing, and post-production, including posting all finished content to a variety of eCommerce and social platforms.

This is an opportunity for a collaborative, strategic-minded, highly-skilled video production specialist to link up with a fast-growing, entrepreneurial team to and play a big role in scaling the brand’s digital presence to inspire customers and attract top-talent to work with us as we continue grow.

About You

You love the art of storytelling and have a gift for crafting compelling narratives and weaving together visuals, sound, and editing to connect with people and inspire them in an authentic way. You enjoy creating longer-form videos such as documentaries, explainers, how-tos, and other informational / educational content. You also know how to build excitement and get attention through engaging short-form video content that stays true to a brand’s identity through interview clips, reviews, or behind-the-scenes previews.

You enjoy creating down-to-earth, authentic video content that is high-quality and relatable rather than being highly-commercialized content. You’re talented in filming and editing and you have 3-7 years experience honing your craft professionally, and it’s time for a new challenge! You find the idea of being in-house video production to be exciting, and may have a more diverse, extensive background to draw from and bring to this role.

You want to get in with a company and use your talents to help build a brand through video and photography content and contribute significantly to a company’s strategic branding direction alongside an ambitious team that is hungry, and poised, for continuous growth. You’d like the opportunity to be very hands-on in strategy and execution and make a big impact through your work. You’re down to get in and win it with the team!

About Us

Right Rope is a fast-growing, eCommerce, direct-to-consumer online rope retailer and soon-to-be manufacturer. Opening up manufacturing creates even more opportunity for interesting content, including capturing rope-strength break-testing on our new break-testing machine!

We are reimagining the marketing and branding of rope – an old school tool that is actually an integral part of so many applications. However, you really don’t think about rope until you need some. Think of DIY fences, rope railings for docks and decks, boating rope, dock lines, anchor lines, skiing, tree climbing, rock climbing, construction, tree-rigging, and more! The creative content and market positioning is endless and the diversity of uses makes it ripe for video storytelling.

We also want to brand ourselves as the clear rope authority online so our content represents our expert knowledge and desire to help people find the right rope for their needs. Everyone and every project is unique and we want people to feel connected to us through our content as if they were receiving personalized support in finding just the right rope for what they’re doing. We want to connect to a customer’s vision and translate that to a confident purchase decision of the right rope through our user-friendly, informational videos and imagery as they interact with our platforms.

We currently have a lot of educational content available for our customers, but we are entering a new phase where we want to increase this content and elevate our brand identity, including using video to enhance our talent attraction model – which is the driver for creating this new position. We are looking for the right person to partner with us on this exciting, two-fold mission!

Responsibilities

• Whole-heartedly engage with the vision and purpose of Right Rope and offer strategic thinking and creative direction toward the branding strategy
• Be internally motivated to create the best video content with the goal of elevating the brand and meeting strategic business objectives through content creation
• Generate ideas to bring to the table regarding how to incite interest and provide valuable educational content to customers, regarding the company, team, brand, key products, DIY projects and other content of interest.
• Take ownership of the video content creation process, showing leadership and partnership during the strategic planning, pre-production, production, and post-production phases.
• Once content ideas have been thoroughly fleshed out with the team, take ownership of any additional preparation planning, story-boarding, materials-gathering, setup, lighting, sound and video equipment, needed to shoot and produce high-quality content.
• Take care and high attention to detail in the editing and post-production phase to produce high quality, on-brand content with little oversight, but open to input and feedback to ensure the outcome will meet the intended vision
• Advocate for any software or equipment needs, being conscientious of the production level intended for the business
• Care for, and properly store equipment and tear down after video shoots.
• Keep media files organized, backed-up, and stored
• Take the lead on posting video and photography content on various platforms as appropriate for the type of content being produced and write engaging and user-friendly copy for YouTube, Instagram, Facebook and other social media sites.

Schedule

• Preferred: Full-time (40 hrs / week). Open to part-time, 25 - 39 hrs / week, if the passion is there, but a reduced work-schedule is needed.
• To start, onsite 5 days / week and transition into a hybrid role of 1-2 days onsite as the branding strategy becomes more solidified and projects develop and allow. Full onsite is also an option for someone who desires all / or mostly in-person work.

Qualifications

• Must provide link to examples of your work in video filming and editing through an online portfolio, Google Folder, or other online platform. Samples of lifestyle or product photography, preferred.
• 3 - 7 years of video filming, editing, end-to-to end video production, experience preferred. Highly-skilled candidates with less formal experience will be considered.
• Must be seeking full or part-time employment, versus contract or agency work.
• Preference will be given to candidates with experience creating video content similar to the type we are seeking to create, and experience creating high-quality product photography is preferred.
• Desire to bring ideas to the table and collaborate on strategy and engage in deep thinking around video content and brand strategy.
• Passion and skill for creating engaging long and short form videos
• Skilled and proficient in operating camera and lighting equipment
• Fluent in Adobe Premier, Lightroom, Photoshop and/or similar software
• Eye for excellence in creating compelling product photography
• Ability to shoot and edit product photography to meet brand standards
• Be a self-starter with effective time management and communication skills
• Demonstrate our core values: Do the right thing. Be a champion.
• Demonstrate our core culture traits: Effort, Care, Coachability, Personal Responsibility, and Precision
• Pass background and reference check
• Ability to self-manage and prioritize work and multiple projects and meet deadlines with limited supervision

Compensation

• Starting pay: $40k - 80k , commensurate with skill level
• Eligible for performance-based raises and bonuses

Benefits

• Health insurance with health savings account
• 401(k) with company match
• Paid holidays
• Paid Time Off
• Wellness stipend
• College savings plan
• Weekly team lunch

Job Types: Part-time, Full-time

Pay: $20.00 - $40.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• No weekends

Application Question(s):

• Are you willing to undergo a background check, in accordance with local law/regulations?
• Are you willing to take a drug test, in accordance with local law/regulations?
• Are you comfortable commuting to this job's location in Saranac, Michigan?

Language:

• English (Required)

Work Location: In person

Salary : $40,000 - $80,000